I think some of the best indoor portraits are taken with the subject next to a window using natural light. You can then use a white sheet or card to reflect some light into the other half of the face. However, if you want a white background you will need to light it as such, but grey backgrounds can look really good.
Got a budget in mind? Do you already have a lighting setup?
My "starting point" setup generally is one umbrella as a key light (roughly 45 degrees to the subject). I'll set that to f11 or so. Then a fill light more or less opposite of the key light, set to maybe f5.6 or f8. There's no limit to how much experimenting you can do by varying the lighting angles and lighting ratios of a basic two-light setup.
If you have a third light, make that a hair light...up and behind the subject.
If you have a fourth light, put it behind the subjects and use it to throw light on the background.
If you are on a really tight budget, you can still do great stuff with a single light. Adding a reflector for the fill light will improve your control/results.
Good luck and have fun!
Interestingly, I came across this article on npr today, and these portraits of the madmen characters are precisely the style i'd like to do! http://www.npr.org/blogs/monkeysee/2014/04/13/302541862/mad-men-returns-full-of-footnotes
Ok.
Subject against the background.
Very large/wide rectangular light source directly above the center line.
If you look at the catch light in the eyes it gives away the shape.
The lack of hard shadows means the light is large and close to the subject.
The lack of right left contrast across the face shows that its close to or on the centerline.
The shadows under the chin show that the light is above but not far above.
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