Ilford in talks with Polaroid!

ajuk

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Polaroid chiefs are in talks with the maker of Ilford film over the possibility of producing Polaroid black and white instant film at Ilford's base in Cheshire, UK.

In February, Polaroid announced plans to axe film production, blaming competition from digital cameras, 61 years after it hailed the birth of 'instant photography'.

A spokesman for Harman technology Ltd, which trades as Ilford Photo, told us that Ilford Photo and Polaroid are 'talking' but added that 'it's very early days'.

He said discussions are focusing on Ilford Photo 'taking on production of Polaroid monochrome instant film'.

Polaroid Europe's general manager Philippe Kalmbach confirmed that Polaroid is 'working on various options to keep our instant business alive as long as possible'.

In an email he told Amateur Photographer (AP): 'As you can imagine, we are working on several scenarios but none of them are locked yet.

Source
 

arigram

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