Putting in a pair of 150W bulbs in a 600W head would work, and, being of equal wattage, they would not upset the green/blue balance. (Whereas putting 300W bulbs in a 300W head would overheat and damage the head). The bulb has to be 120V. There appear to be two bulbs: ESD and EZK, I'm not sure which is the correct one.
I once measured the relative intensities of the boxes. The 6x7 box is only half a stop brighter than the 4x5 one, and the the 35mm box is only twice as bright. So like the others, I only use the 4x5 box.
Andrew