The additional time is per batch.
You are adding (I assume) more developer for each roll in the batch so there is no compensation for exhaustion.
This is essentially correct, although one needs to be aware of how this impacts further use.
It is quite likely that the volume of fresh developer you are using in your developing tank has more than enough capacity to develop a single roll.
The reason that Ilford (Harman) recommends the time increase with subsequent rolls is as much or more to do with the development byproducts added to the mix as you develop film as it has to do with exhaustion per se.
Ilford (Harman) provide data indicating that a litre of ID-11stock has the capacity to develop 10 rolls of film, with time compensation. That indicates that if you have at least 100 ml of fresh stock ID-11 per roll in your tank, then you should be able o develop each roll at the basic standard time.
If, as an example, you develop 3 rolls in at least 300 ml of stock, and then re-use that stock, you should calculate the necessary time adjustment for subsequent rolls based on having already used the stock for three rolls, not one.
In other words, if fresh developer was used initially for three rolls, in your next batch of developing use the time adjustment for the fourth roll.