I kind of took a second look: and then felt 'home'

David Lyga · Jun 29, 2016

In the 15th Street trolley station I came across this advertisement for Santander Bank. It is a Canon mechanical with a 1.8/50 FL lens.

It is nice to know that also 'legitimate' people recognize, and can justify, our eccentric, esoteric hobby. - David Lyga

markbarendt · Jun 29, 2016

David Lyga · Jun 29, 2016

This is NOT funny Mark. It is deadly serious and Santander will come after you for this truant excursion out of the realm of productivity. - David Lyga

TheRook · Jun 30, 2016

It would be nice to see such advertisement more often.

David Lyga · Jun 30, 2016

And, Rook, that is why I had to photograph it. In sum, it is like 'legitimate' people also recognize our obsession as valid and real. - David Lyga

CCLA · Jun 30, 2016

I've also seen in on NY subway trains.

claudio

TheRook · Jun 30, 2016

David Lyga said:
And, Rook, that is why I had to photograph it. In sum, it is like 'legitimate' people also recognize our obsession as valid and real. - David Lyga

I'm not sure folks working in marketing/advertising departments are really anymore legitimate than people of other professions. However, such ads do help diminish the popular notion that film photography is nothing more than a fringe hobby for eccentric anti-modernists who are unwilling to step into the 21st century.

Richard S. (rich815) · Jun 30, 2016

David, was your photo of the advert taken with film camera?

nolanr66 · Jun 30, 2016

Cool thing to see.

Vaughn · Jun 30, 2016

I wish they had been a little bit more creative and make up for a name for the front of the camera. Any suggestions?

Film-O-Matic?

TheRook · Jul 1, 2016

Vaughn said:
I wish they had been a little bit more creative and make up for a name for the front of the camera. Any suggestions?

Film-O-Matic?

Yes, that's a good name.
Or how about, "Old Trusty"? It's what I've nicknamed my Canon FTb!

AgX · Jul 1, 2016

David, not the only bank:
Three years ago I saw an advertising folder of Germany's Municpal Saving Banks for easy credits for ones hobby, showing a girl sporting a Rolleiflex.

The same time even one of ALDI's weekly folder in a clothing offer showed a model sporting an analogue camera too.

But that's about it. We should not forget that these advertizing people live in their own cosmos, leading to such off photographs as that one by ALDI.

Theo Sulphate · Jul 1, 2016

Nice to see that ad.

On TV, both Jos. A. Bank and Men's Wearhouse [sic] have featured brief glimpses of classic film cameras lately.

A new, somewhat creepy, ad from Vistaprint shows a guy with a digit*l Hasselblad. What's creepy is there's a brief segment in the ad where the guy is shown, sans camera, looking at something and displaying various bizarre expressions.

David Lyga · Jul 1, 2016

I guess naming 'Canon' would have been seen as unfairly promoting that manufacturer. That is all I can imagine.

And, 'no', rich815, it was taken with a 'D' camera. For this trivia I simply did not wish to develop film and make a print. This way, it was done in a few seconds. (Hope that does not make me a bête noire.)

It's a good thing that I took the picture when I did. NOW that space is saturated with adverts for the Democratic Convention, 25 July - 28 July. - David Lyga

dynachrome · Jul 1, 2016

The camera looks like an FT QL or a TL QL. Santander was, I think, the only bank not to pass the recent government "stress test."

I kind of took a second look: and then felt 'home'

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