I hate to ask....(Reala 120)

At the Fuji website you find several products with remarks of production having been limited or production having been stopped, even with a date.

Reading our threads and postings it seems to me we are even waiting for some rumour of discontinuance to show up to get agitated.

Don't ya love the internet.

I can swear that I heard from a guy on the bus who knows a guy, who’s uncles best friend read on a Russian Blog that Kodachrome is coming back, with a full production run and re-introduction of processing world wide.

So, we can reduce the DEFCON alert for Reala being discontinued from 2 down to 4 now?

Fujifilm's web sites regarding film are useless. Nothing can be learned from their film situation there.

The English language global and USA market pages certainly don't offer anything of use. The German version of fujifilm.eu does have a page for it. And I tried translating the Japanese pages that refer to Reala Ace, just to see what would happen. Google actually did a pretty good job in translation. But it didn't exactly reduce the confusion. There was a page with an end-of-sale announcement. It specifically mentions the discontinuation of the 35mm format (which we already knew) but the chart on the page also mentioned end-of-sale of the 120 size in September - but the text of the page did not call this out. Also, the professional film page shows 120 size Reala Ace as an available product. So that didn't help much, and I don't know if any of this means much of anything for markets outside of Japan.

http://translate.google.com/transla...a=X&ei=gCSjUPnDNqT62AXAz4HgBQ&ved=0CDUQ7gEwAA

http://translate.google.com/transla...a=X&ei=gCSjUPnDNqT62AXAz4HgBQ&ved=0CDUQ7gEwAA

The Japanese refer to the 120 size as "Brownie" film. That's charming.

-) Apug is an international community

-) I assume in general to get most information from a company headquarter and not from a subsidiary or importer.

-) even if a product is only listed at the homemarket, in global times that means that it is still available to the rest of the world.


I must admit that this time I overlooked that extra announcement from Feb.27th which indeed reads as a termination of Reala in general. Thanks pdieten, blame on me.
Sorry for the confusion.


I just googled a bit: This issue about availability of Reala type135 versus type120 had already been discussed here 2 years ago (me included). Which also means that in this two years we could not keep that film afloat.


If a manufacturer decides to stop a film, then it is so.
(We only could argue on issues of marketing, advertising, product enhancement etc., but not with calls "But I want it.")

In an earlier thread a member from Japan (there was a url link here which no longer exists) that Reala was to be cut in 120.

http://translate.google.com/transla...tionalphoto.co.jp/1F/fuji_news_03.htm&act=url

And to quote the message I just received from Freestyle:

We have not been notified by Fujifilm that they have discontinued the Reala. We are continuing to place orders and receive product.

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