On the camera shown there is no ruby window for the square format, giving 12 photos of 4x4. It only has 2 windows in a line, reading the numbers of the 4x6.5 format, which originaly gives 8 photos. This camera makes 4x3 photos, so you get the double of it, 16 photos, by moving each number to the first and then to the second window. And then the next number to the first and then to the second window. And so on...
BTW: a ruby window for square format would be towards the bottom of the camera back.