What you probably have there is not an "A"(utomatic) back, but a manual, or plain "12" back.
The way to load it differs in that there is no automatic stop when frame 1 is in the film gate.
The thing to do is load the film on the insert in the regular way. Then after locking the insert inside the shell you open the flap door on the back, and watch the paper backing while tturningthe wind key.
When you see the number "1" appear through the peep hole, you stop winding, and close the flap door.
You then twist the wind key counterclockwise to set the counter to "1", and you're ready to go.
Else, if there is a foldable wind crank on the counter side and no peep hole on the back, you do have an A back after all, and it needs a repair.