The film is tested in lab conditions, and under those conditions the negative will yield sufficient shadow detail and excellent tonal rendition all the way to the highlights and without blocking up the highlights. Basically, a 'technically' perfect negative. This is when the Exposure Index (EI) is the same as the box speed, or ISO rating.
Agreed.
The longer I work in photography and the more I refine my technique the more I find the manufacturer's numbers for ASA/ISO/EI/AotW and development are indeed the optimum values.
Changing film speed to compensate for technique is, IMO, doing things backwards. Changing technique to get the published film speed is the right way round.
Once you can get the 'technically perfect negative' with standard values for exposure and processing then it is time to look at variations to achieve the effects you want - time to pick up the zone system, as it were.
My experience, in customer support for Darkroom Automation products, is that people who jump straight into the zone system as their first effort in photography quickly get lost on the most basic principles. Once they get the zone system out of their heads things move smoothly.
As someone posted in another thread:
"When learning to play the piano, the first task is not rebuilding the Stienway."
On the subject of people preferring a stop or so overexposure - well, it's their preference, there is no arguing with it. I find it really gets in the way of highlight detail. The general FotM, however, is shadow detail. This came about with a 50-70's fixation on getting high film speed - outrageous claims were made for developers - and as a result the shadow detail in photographs of that era was zilch. The pendulum has swung the other way on the subject of exposure, perhaps a bit too far, as it always does, and now lowering film speed is chic. It is only for an instant in the middle of the swing of the Zeitgeist pendulum that things are 'perfect'.
Go and see master prints in a gallery and you will find that what makes a print sing, what makes your eyes open wide, are the highlights and not the shadows.
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AotW = Acronym of the Week
FotM = Fixation of the Month