Mark, here is the procedure for loading and then exposing film with a zoom (or zoom II)
Loading- after loading film into the cassette and placing the cassette in the zoom, you press the release button and then thread the paper backing through to the take up reel and advance until the arrows align with the mark, and close the back. If you will be exposing film immediately then you need to set the lever to "load" and then press the load button, and advance the film to the first frame. It will stop there automatically. You then switch the lever from "load" to "exp". You can choose to set the film size (6x 4.5, 6, 7, 9, 12) at anytime but note that it only changes properly for the next frame you advance. So you need to change it before you advance from frame one to frame two.
If you want to have the back loaded, but will not be exposing in the very near future, do not advance the film after having aligned the arrows. Just close the back. Then when you see a shot you want to take, then press "load", advance to first frame, and then switch to "exp". This will keep the film flatter and will not cause any creases. This all sounds more complicated than it really is. After a few rolls you'll get the hang of this.
Now, exposing- You see a shot you want, you advance the film to the first frame and switch to "exp" (assuming you never advanced past the arrow alignment). Insert the holder into the camera back. On the Zoom you turn the knob to open the curtains, on the zoom II you pull out the dark slide ( it's attached and stops when fully extended and there are indicator marks). You now are ready to make the exposure. You shoot, then close the curtain or slide in the slide. Now if you plan to shoot another exposure of the same scene, you can keep the zoom (II) in the camera back, if not you can remove it. Before you expose again you need to press the release button again (you can right now change film format if you want) and advance the film to the second frame, it'll stop automatically. You are ready to expose again. That's it. When you finish the roll you switch back to "load" press the release button and crank the advance lever until the film is completely spooled on the take up spool.
If your mind wanders though you may forget if you advanced the film. I always advance the film after an exposure. If I am in doubt I am willing to advance the film again at the cost of an unexposed frame. You should also check periodically to make sure that you haven't accidently changed or set the film to a format that you don't want. It's not an easy knob to bump out of position but it can happen.
The way I work is that I pretty much dedicate the entire roll to a scene, it's only 6 frames (6x12) and as conditions can often get more interesting, and the film is not as expensive as 4x5 it seems to be a good move anyway. No doubt the zoom backs are a bit more complicated, but what you get in return is better film flatness than the other RFB's and a back that you can use without removing the GG.
One other thing, the zooms as well as perhaps all the other RFBs are heavy, and with a very lightweight or insufficiently rigid camera back, can tilt the back out of perfect focus.