To load an old "12" back such as yours, you look thru the peep-hole at the back while advancing the film with the fold-out "turner" on the side until you line up the number 1 in the hole, you then turn the "turner" the opposite direction to "zero" the back and bring up the Number 1 in the little side window that shows you the exposure number you are on. When placing the back on the camera, make sure you have the camera "cocked" ready to take a photo. If you do this, when you take the first photo and advance the camera, you should see the number 2 in the little round window on the side of the film back, and you will have an accurate counter of all the exposures you take. When you have taken 12 exposures, wind the camera once more as if you were going to take exposure 13, which of course you can't, but this should now make the exposure indicator on the side of the camera show a blank, or no number. At this point fold out the "turner" and wind the film on until you feel no resistance. This winds the end paper fully onto the exposed roll making it safe for you to remove the film from the back. You can also look thru the peep-hole to affirm that the whole roll has been wound on. Also, even though you line-up the first number with the peep-hole, don't expect subsequent numbers to be perfectly aligned in the peep-hole, however your exposed frames on the film will be evenly spaced.
You can load the film back with the film back on the camera or off the camera. If off the camera, of course you should have the dark slide inserted.