Hasselblad Lunar Debut

Moonshot excess, steam punk or space junk? Who knows but it's a totally pimped Sony NEX 7 under the bling. Looks like Sony and Hasselblad have shacked up and plan to make a rebadged FF DSLR based on the new A99(?!).

Hasselblad announces 24MP Lunar - an 'ultimate luxury' mirrorless camera: Digital Photography Review

it's a big "whatever" as far as I'm concerned.

Makes the Nex-7 even more desirable -- if only it used a full frame sensor.