olwick
Member
Apparently someone has figured out that the name has alot of mileage in it.
Here's the online corporate profile: http://www.pseps.com/company/Ventizz-Private-Equity-AG
Like some other European brands, Hasselblad's main competitor isn't Japanese, or Chinese, or American - but themselves. When you make a product that doesn't break down, or can be repaired cheaply when it eventually does, then your main competitor is the second-hand market.
Hasselblad and Compur-Werke both got into trouble that way: Their thingies just keep on working, and never really need replacing. Now contrast that with the quickly evolving digital market, where last year's model is hopelessly out of date...
Film Hassies are worth a fraction of what they were and the new ones cost tens of thousands of dollars. It's a very small market for new ones. The new Hasselblads are either the Uber rich or pros that are leveraged for their gear. Crazy.
last year's model is hopelessly out of date...
Hasselblad had already partnered with Fujifilm to create the Xpan and then H system before Shiro acquired the company.When I first heard of this sale I was intrigued; truth is I was unaware of the recent history of the ownership of the Hasselblad brand. My first question was who is Shriro and what was their role in shaping the new H system? Strengthened the link with Japanese manufacturing e.g. Fuji lenses
Models are replaced often, but that doesn't make the old ones any worse than they were when they came out. Hardly "hopeless." My 8 year old 10D was just moved down to my second rung camera within the past few months. It still takes pictures that are just as good as it did on day one, and I still use it along with the new camera. I cannot imagine ever not using it, as long as it keeps ticking.
It isn't camera manufacturers who are to blame. It is the people who think that their cameras are out of date after a year or two and buy a new one. The manufacturers simply make what people will buy.
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