Exposure is more simple with flash than it is with ambient light. With ambient light, you are stuck with what is there, and you have to tailor shutter speed and f stop to match what you are given, while still trying to get what you want in terms of D of F and motion stopping. With flash, you have more control. Shutter speed's effect on exposure is negated for the most part, and the flash will always "freeze" your subject by virtue of its short burst of light. On the most basic level, you pick a film, pick an f stop appropriate for the subject's distance and any modifications you have made to the light, and you are done. Add a variable power flash, and you can manipulate your depth of field a bit more; turning down the flash allows you to open up the aperture more.
As for bouncing, I would use a flash meter for some initial experiments, so you can see what effect the bounce has, and then incorporate those changes caused by the bounce into your GN/distance scale calculations.
If you want generally-acceptable results, you can use a TTL flash metering system or an on-flash metering system. But these systems suffer the same inherent flaws as any reflected light meter that is used to measure a broad area to determine exposure. If you want the best possible exposures for each shot, you'll use an incident flash meter and/or distance scales, combined with a knowledge of how certain types of modification effectively cut your flash power.
If you bring a flash meter with you, take a few initial readings in different areas of the location, and simply remember what camera settings to use for which parts of the location, you'll do better than using auto flash IMHO. This is the same thing I do with or without flash at any location, so I do not have the need to meter when shooting. In any location, I will measure the light in three or four likely shooting areas, and just keep the settings in my head. I know if I am in the sun with the subject directly lit, I use such and such setting. I know if I am shooting something that is in the shade, I open up so much. I know if I am shooting something in indirect sun, such as a backlit person, I am going to open up a certain amount from the direct sun setting. I know if I walk indoors and shoot near a window, I use another setting, and if I walk to the middle of the room, I will open up more. Etc.