Looking into what that magazine is about showed that:
-) it is not limited to 35mm photography
Concerning the content:
The publisher has it repeatedly about "film photography content" and about "camera and film reviews, and tutorials", but on the other hand he gives specifications on the photo submissions as being on fashion photography in editorial style to be submitted.
So I guess it actually will be a fashion photography magazine.
As with another magazine intruduced at Apug here again is the case that a publisher is not able to say what his magazine is about. Or at least is ambiguous about it.
It would be nice to have the editor here on Apug.