This solution capacity with rotary processing seems to be a vexed question with C41.
Kodak invented the process and the chemical composition other companies have made variations, I myself mix C41 from scratch, all are slightly different.
The official C41 capacity for 1l of developer from Kodak, is 4 rolls of 36 exposure, which isn't very much.
I believe that Tetenal products have a higher concentration of the colour developing agent, allowing a slightly higher capacity, what that is, if it is a fact even, I don't know.
Using empirical methods and having (at the time) access to control strips and a lab technician to read the developed strips, I found that with one shot processing on my Jobo CPE2 and 4 rolls of 36 frame film in 500ml of solution, I have excellent results which were inside the C41 control parameters.
Using that as a guide, I always end up processing 8 rolls per 1l of developer.
Rotary processing is different to deep tank developing and normal replenishment procedures. If you have a 4 litre deep tank and process 4 rolls of 36 frame C41, you will not come close to depleting the developer. At the end of the cycle you should replenish the bath by adding 52ml of replenisher developer per roll, which in this case would mean 208ml
However with rotary developing you are using (by comparison) minute amounts of developer and you effectively deplete the solution, it should be discarded. That is the official way, but I have cheated in the past and will occasionally do so.
In short there are so many methods used with excellent results, pick one that works for you and stick to it.
If you are able to get excellent prints from your film and have no colour crossover problems, then stay with your system.
30 to 40 rolls out of a 1l solution which is used undiluted, seems completely wrong to me. Maybe the label is partly wrong and is off a B&W developer packet by mistake?
Mick.