There is something 'rich' about matte, although, correctly stated, matte has less tonal range. It is just that that 'range' is stated more grandly and reflections don't impinge onto the statement made. It is that simple and matte would not exist unless there were not people as 'crazy' as David Lyga.
I demand to go to Southend on the Sea and take a boat all the way up the Thames to London. - David Lyga