Nuff, thank you for this information. If the product does not appear to be discontinued at this point, it is simply baffling and beyond logic that it is not offered out of the present territories where it is being sold. But then again, logic has not been real high on the list when it has been the on again off again history with Velvia 50. Too bad as it was always their original flagship product.
It's more of a Fuji USA call. It seems that other countries are importing it still and since it has the new label, it will not be on chopping block for a little while yet...
After exchanging numerous emails with Japan and USA Fujifilm groups over the last three years with regard to their sheet films, especially 4x5 Velvia 50, the input from each group was never the same on any given day. So, I'm sure the biggest knot in the cord is with the USA group if the product is still being made. But who knows with the business world and how it thinks anymore.