I wish they start producing Velvia 50 and Provia 100 more.
From what I saw around Tokyo (and Hokkaido), Instax rules and nothing else — every second person has an Instax dangling from something (often a Hermes tote or handbag), along with a Hello Kitty!
It's not just Tokyo....wander around where the young people hang out in London....Instax is a huge business for FujiFilm.
I suppose from the perspective of someone of an advanced age, virtually everyone else is a youngster. Also, Instax took off many years ago. It's not a 2025 fad and it will surely still be around in 2026 and several years thereafter. The present steep boom started around 2008-2010 and has been following a near-exponential Rogers diffusion innovation curve since (covid slowed growth briefly). That's a remarkable feat; definitely not a gimmick. Instax is far, far bigger than darkroom printing.gimmick of 2025 for the youngsters
I suppose from the perspective of someone of an advanced age, virtually everyone else is a youngster. Also, Instax took off many years ago. It's not a 2025 fad and it will surely still be around in 2026 and several years thereafter. The present steep boom started around 2008-2010 and has been following a near-exponential Rogers diffusion innovation curve since (covid slowed growth briefly). That's a remarkable feat; definitely not a gimmick. Instax is far, far bigger than darkroom printing.
Possibly. A more optimistic reading is that they honor what they've said in the (recent) past that they'll only turn the lights off once everyone else has left the room.I believe the only reason there is some film production at the moment is that shutting it all down is in the too hard basket and no one wants to own the problem.
Possibly. A more optimistic reading is that they honor what they've said in the (recent) past that they'll only turn the lights off once everyone else has left the room.
Obviously the gimmick of 2025 for the youngsters............what next for 2026
That's a bit of a difficult characterization. FUJIFILM at its core is a technology company with a manufacturing profile, and they have a number of markets and segments they focus on. With regard to those, your list makes sense, although the relative magnitude and strategic relevance shift from time to time. It is true that they've recognized and fairly successfully exploit the healthcare segment. But it's important to note that the technology base is fairly unified and thus they leverage the same set of technological competencies towards all markets. At the same time, those technological competencies are quite broad and heterogeneous in scope and moreover evolve all the time as a result of innovation, which makes it very difficult to state that "fuji is an X or Y sort of company" in any way.Fuji, from what I understand, is primarily a health care company, secondarily an electronics company, and only tertiarily a photography company.
Fujifilm publish a very detailed annual report, by even uk corporate standards (all 110 pages of it). Imaging currently accounts for about 17% of group revenue, split 61% consumer imaging ( instax, film and ra4 paper) and 39% professional imaging (Digital cameras and lenses for various pro applications) , within that the main forward focus is on instax and digital cameras.
Details on p61.
https://ir.fujifilm.com/en/investor...Items1/01/linkList/0/link/fh_2025_alle_a4.pdf
You're too easily conflating Imaging with 'film'. But Instax is very big, indeed.Meaning that Consumer Imaging yearly revenue is about $600 million and confirming Fujifilm is the biggest player in the film business according to revenue
Kodak is a non-starter.
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