I found this film while walking through the history of Fujifilm exhibit at their corporate headquarters. I never heard of it and was wondering, has anyone ever shot with this film?
Fujifilm Fortia?
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A really fun film with extremely saturated colors. I have an example here: (there was a url link here which no longer exists)
Trond
Trond
Predecessor of Velvia then?
I think it was introduced after Velvia, and they are also very different films. The colors of Velvia are dull in comparison.
And yes, sadly discontinued.
Trond
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Yes it was a little crazy. It had a nasty habit of blowing reds and yellows (for me at least) so you had to be careful with it 
http://www.flickr.com/photos/dairequinlan/566361357/
http://www.flickr.com/photos/dairequinlan/565990200/
Anecdotally I've heard it was an entire batch of Velvia that went wrong and fujifilm flogged it off under a different name, and then realising how popular it was, started to re-release it. There's a good chance that might be complete balderdash of course. They re-ran it every year around sakura time in Japan, which is the only place you could get it IIRC. I still have a roll or two sitting in the freezer.
http://www.flickr.com/photos/dairequinlan/566361357/
http://www.flickr.com/photos/dairequinlan/565990200/
Anecdotally I've heard it was an entire batch of Velvia that went wrong and fujifilm flogged it off under a different name, and then realising how popular it was, started to re-release it. There's a good chance that might be complete balderdash of course. They re-ran it every year around sakura time in Japan, which is the only place you could get it IIRC. I still have a roll or two sitting in the freezer.
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That's reminded me that I have a small stock of Fortia in the freezer...ought to try it our soon! It was brought back by a friend visiting Japan four or five years ago; he also said it was a special release for photographing the Cherry Blossom season, and gave highly saturated colours to natural scenes, flowers etc.
Don't know if it was a one-off, or if it has been produced since?
Don't know if it was a one-off, or if it has been produced since?
I wrote a little bit about it and have 3 frames that give a good idea of what it looks like at http://four-silver-atoms.com/2013/03/04/fujichrome-fortia/
OP
OP
Wow....gorgeous color to this film.
I've used a few rolls of it and I like it!
it was a special run in japan only, for two years i think, for the cherry blossom festivals if i remember correctly. fun film to shoot. nice results with light white skinned people unlike velvia for some reason. still have a few rolls left. sold a pro pack on the bay for an obscene amount of money. thinking of selling the other 4 rolls i have, but something tells me to hold on and shoot it myself.
I am definitely going to shoot the rolls I have!
If you look at the OP's photo, there was Fortia and Fortia SP. I believe SP was even more saturated than regular-strength Fortia (and/or especially for cherry blossoms) but I'm not 100% sure. When I lived in Japan it only showed up in stores around early March, which was right before cherry blossom season. The last time I saw and bought some was in 2008, after which it vanished. Kind of sad to see how expensive it is now, when I remember plenty of it on the shelves back then, for not that much.
The attached photo was shot with an uncoated Cooke Triplet this summer.
The attached photo was shot with an uncoated Cooke Triplet this summer.
Attachments
Funny this was brought up.. processed a roll of Fuji Fortia SP for someone a few days ago.. it must have been stored perfectly, as it was like new. Looked fairly normal (no funky tones or colour casts) just with really intense colour on a light table.
So it's an exhibit in the history of film at Fujifilm and not something presently available? Was it available only in Japan or for a narrow Asian market and nowhere else? Personally I have never heard of Fortia transparency, but the colours appear pleasing enough to want to take it for a spin. I am heading to Japan in February (Osaka) and will likely seek out Fujifilm's corporate HQ for a look.
OP
OP
Yes, as I wrote above, I was in an exhibit at Fujifilm's corporate headquarters (Roppongi area of Tokyo). You will find no film for sale there. Just empty boxes under glass. Plus about 400 cameras on display, mostly Fujifilm cameras, but some from the very beginning of photography. I enjoyed the visit there. I got to handle a Fujifilm GF670W rangefinder and that convinced me to drop 2 big ones and buy one at Yobodashi.
You wont find Fortia film for sale in any stores. It is long gone. No Reala either
.Is your example from Fortia or Fortia SP?
My examples were from Fortia SP that I asked a colleague of mine to pick up for me while she was in Japan.
Doesn't 'SP' in Fuji-speak mean "saturated palette"?
From Fortia SP.
I used to take my E-6 films to Horiuchi Color (a nation-wide pro lab) when I was in Japan. They said if stored properly it could last a while, and indeed people were still bringing it in on occasion. That was maybe 2 years ago. I keep mine in the freezer.
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