It makes much more sense to concentrate on products with an "Alleinstellungsmerkmal". AFAIK there is no direct translation for this very precise German term (sometimes even the German language can be wonderful....

). I try to explain it:
"A product with unique characteristics, which can't be offered by other products".
In the case of Fuji: Their films.
Provia 100F, Velvia 50 and 100: Film icons. No other is offering such unique, outstanding quality.
Provia 100F: Only color film on the market with no Schwarzschild effect up to two minutes.
Superia 200, 400, 800, 1600: The amateur negative films on the market with the best detail rendition (highest resolution, finest grain, best sharpness).
Superia 1600: Only ISO 1600/33° speed film on the market.
Pro 160NS, Pro 400H, Superia 800 and 1600: Only films on the market with 4th colour layer technology.
Acros 100: Only BW film on the market with no Schwarzschild effect up to two minutes.
And so on......there are some more aspects where Fujifilm is technology leader and surpassing the competition.
Economically it makes much more sense to concentrate their limited capital / time / resources / marketing budget / distribution efforts on promoting their top products. The products with "Alleinstellungsmerkmalen".
Best regards,
Henning