Fuji Rebranded - did they rebrand Acros sheet film?

timparkin · Nov 9, 2017

As it says. I had a thought about whether the rebrand that Fuji did (witness Provia, Velvia 50/100 etc) encompassed Fuji Acros (I can't find a new version of the box). If not does that mean that Fuji knew that Acros would be discontinued and perhaps it indicated (at least at the time of rebrand) that the films that got new packaging were expected to be around for a while?

AgX · Nov 9, 2017

I am puzzled...
"does that mean that Fuji knew that Acros would be discontinued"
Acros is from Fuji.

timparkin · Nov 9, 2017

AgX said:
I am puzzled...
"does that mean that Fuji knew that Acros would be discontinued"
Acros is from Fuji.

Yes that's right. What I mean is - when they rebranded, did they have a list of films that they planned to keep around or get rid of and chose only to rebrand those they planned to keep. If so, whether the film has been rebranded is an indication of whether it's likely to stay around.

AgX · Nov 9, 2017

I'm still not sure what you are talking about, but if using the term re-naming instead of re-branding it may make sense to me.

timparkin · Nov 9, 2017

AgX said:
I'm still not sure what you are talking about, but if using the term re-naming instead of re-branding it may make sense to me.

Does this help.

bvy · Nov 9, 2017

"Rebranding" is the wrong word here. I believe he's talking about the change in packaging design.

timparkin · Nov 9, 2017

bvy said:
"Rebranding" is the wrong word here. I believe he's talking about the change in packaging design.

Well the Velvia 100 "brand" logo has changed. But yes, the Fuji "brand" logo hasn't. Either way the result is that the packaging and product logo has changed and I wondered if anybody had seen Fuji Acros boxes with the new "Fuji Acros" brand/design/logo/packaging/font/colours changed

Ian Grant · Nov 9, 2017

Packaging changes, the product remains the same, there's no new "branding" or "logos". If you look at how the packaging changed for sat FP4 over the years before it became FP4+ and since it's a normal thing to revamp packaging every so often.

Ian

bvy · Nov 9, 2017

timparkin said:
Well the Velvia 100 "brand" logo has changed. But yes, the Fuji "brand" logo hasn't. Either way the result is that the packaging and product logo has changed and I wondered if anybody had seen Fuji Acros boxes with the new "Fuji Acros" brand/design/logo/packaging/font/colours changed

It's semantics, but I see what you're getting at. I wouldn't read too much into it though, especially as an indicator of things to come (i.e. products A and B got new designs, but product C didn't, therefore product C is on the cutting block).

pentaxuser · Nov 9, 2017

When I read this title I thought we were back into a kind of "nefarious actions/ dead of night conspiracy by Fuji" suggestion. Thankfully and clearly we are not so it might make sense to change the thread title to something which conveys box repackaging. We could of course leave it as it is which invites others who have very definite views about Fuji's reliability or lack of it, shall we say, to steer it away from a straightforward change in packaging thread

Perhaps we can have one sticky on Fuji to allow full vent to those who need to express their views on an on-going basis?

pentaxuser

RattyMouse · Nov 9, 2017

timparkin said:
Well the Velvia 100 "brand" logo has changed. But yes, the Fuji "brand" logo hasn't. Either way the result is that the packaging and product logo has changed and I wondered if anybody had seen Fuji Acros boxes with the new "Fuji Acros" brand/design/logo/packaging/font/colours changed

The 135 and 120 Acros boxes were re-designed. Odds are if the large format film was never changed, Fuji then knew that it was destined to be discontinued.

timparkin · Nov 9, 2017

RattyMouse said:
The 135 and 120 Acros boxes were re-designed. Odds are if the large format film was never changed, Fuji then knew that it was destined to be discontinued.

I'm glad somebody got what I was on about...

richyd · Nov 9, 2017

Yes I got the wrong end of the stick too, it is re-packaging. And I remember when they did rep-package I read someone's comment on a forum that they noticed 400X had not been re-packaged and therefore that was likely to be the next film to be dumped and sure enough that was true. After that comment I noticed 160NS in 4x5 format had not been re-packaged and sure enough that has been chopped. So, yes go back to that time and obviously the decision to drop emulsions was made then.

timparkin · Nov 9, 2017

richyd said:
Yes I got the wrong end of the stick too, it is re-packaging. And I remember when they did rep-package I read someone's comment on a forum that they noticed 400X had not been re-packaged and therefore that was likely to be the next film to be dumped and sure enough that was true. After that comment I noticed 160NS in 4x5 format had not been re-packaged and sure enough that has been chopped. So, yes go back to that time and obviously the decision to drop emulsions was made then.

I thought they did rebrand the 160NS sheet film? If so that's my logic confounded..

RattyMouse · Nov 9, 2017

richyd said:
Yes I got the wrong end of the stick too, it is re-packaging. And I remember when they did rep-package I read someone's comment on a forum that they noticed 400X had not been re-packaged and therefore that was likely to be the next film to be dumped and sure enough that was true. After that comment I noticed 160NS in 4x5 format had not been re-packaged and sure enough that has been chopped. So, yes go back to that time and obviously the decision to drop emulsions was made then.

Yes, I remember that too, very much as I was shooting a LOT of 400X back at that time. I loved that film and noticed that it never got the new packages that the other 120 films from Fuji did. Not long after all those new packages were in the stores word came out that Fuji axed yet another great film.

Patrick Robert James · Nov 9, 2017

Kind of makes sense that if they knew they were going to discontinue it, they wouldn't bother spending the money on a new box design. That is a dead giveaway.

And I hate it when people know exactly what you are talking about but harp on how you should have stated something instead of answering the dang question.

trendland · Nov 9, 2017

And I hate it when people know exactly what you are talking about but harp on how you should have stated something instead of answering the dang question.[/QUOTE]
Yes that is a little curious - because no question is too stupid to ask.
But an answer could indeed be stupid.
The new package design could come from different reasons.
1) higher pricing - new package
2) new immproved emulsion - new name
for example across plus, across new version across 2 a.s.o
If the improvement is not the "big deal"
the new film could hold its name but need a definitive new package design.
3 ) a new batch from masterolls is to assemble and packaging from last production is going short.
Why not make a modern design to new package for sheed films ?

From my point the reason is at point 3).

Coming to further reasons : Discontinue of Across ! It is possible Fuji assembled a last batch, they were off from packaging
to sheed films and made a last batch of packaging with new design.
So it is here - therefore beware off from thinking "New Design" is a guarantee to further avaiability of a special film.

with regards

trendland · Nov 9, 2017

Ian Grant said:
Packaging changes, the product remains the same, there's no new "branding" or "logos". If you look at how the packaging changed for sat FP4 over the years before it became FP4+ and since it's a normal thing to revamp packaging every so often.

Ian

The sympathy is on Ilford because they changed design every 6 month but let their films in program.

with regards

PS : I am not sure 100% but a couple of years ago Ilford SFX seams to be on a list of dicontinue from Ilford.Also Xp2 - but both films are still in production.
With profits to Ilford - RESPECT !

pentaxuser · Nov 9, 2017

trendland said:
PS : I am not sure 100% but a couple of years ago Ilford SFX seams to be on a list of dicontinue from Ilford.Also Xp2 - but both films are still in production.

I accept you are not sure but have you any recollection of where you heard about or saw this list?

pentaxuser

trendland · Nov 9, 2017

richyd said:
Yes I got the wrong end of the stick too, it is re-packaging. And I remember when they did rep-package I read someone's comment on a forum that they noticed 400X had not been re-packaged and therefore that was likely to be the next film to be dumped and sure enough that was true. After that comment I noticed 160NS in 4x5 format had not been re-packaged and sure enough that has been chopped. So, yes go back to that time and obviously the decision to drop emulsions was made then.

pentaxuser said:
I accept you are not sure but have you any recollection of where you heard about or saw this list?

pentaxuser

Thats a little hard to remind now. All I wanted to state is : They still have this two films in selling.
If I remember correct it was somewhere
between 2007 - 2008 you could buy last Ilford SFX after this Film was out of production.
Some years later I was very surpriced to see SFX again - also Xp2 ..!!!
Till today all films from Ilford are still in program.
But it you ask to a list in regard to the OP's question :
Fuji Across 100 in 8 x 10 is in on list to discontinue it.Fuji is not telling if they definitive would do this.But in May 2018
they anounced to decide it in concern of a couple of other Fuji Films (on a big plan to discontinue soon as possible).
Well and there is no need of great phantasy that Across in 4 x 5 possible will follow. Show down in 2018....

Therefore I mentioned Ilford because it is a possible replacement with Delta 100 .
with regards

Fuji Rebranded - did they rebrand Acros sheet film?

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