Fuji Price Increases

sage · Apr 24, 2012

Probably nothing out of the ordinary with rising silver prices and whatnot, but now its official.

FUJIFILM Corporation has announced that it will implement a worldwide price increase for its photographic films. The price increases are substantial and it would be double digit, but will vary depending on products, markets and regions.

1. Products:
Photographic Films: Color Negative Films, Color Reversal Films, Black and White Films, and Quick Snap.
2. Date of Price Increases: Effective from May 2012

http://www.fujifilm.com/news/n120423.html

Helinophoto · Apr 24, 2012

What do they mean by "double digit" ?

I can sort-off understand it, but it seems that Fuji (especially) is looking to pull out of the film business all-together, they cannot possibly expect that MORE films are sold when the price is increased "substantially"....?

I got around 45 rolls of Acros 120 in the freezer and have bulked up on Acros/Neopan in 35mm and I fear that my stash will out-last Fuji's commitment to film, seriously.

Zewrak · Apr 24, 2012

Between 10 and 99 percent?

aleckurgan · Apr 24, 2012

Instant too? I guess they use the same raw materials, etc.

jayvo86 · Apr 24, 2012

WTF? Are we looking at a doubling in price? That was pretty vague...

foc · Apr 24, 2012

I got an announcement from Fuji Film Ireland of their price increase and they are as follows:

Fujifilm branded mini lab chemistry (paper) +5%
Fujifilm branded mini lab chemistry (film) +10%
Fuji Hunt branded chemistry RA4 +5%
Fuji Hunt branded chemistry C41 +10%
Fuji E6 chemistry +10%
Fuji B&W chemistry +14%
Fujifilm crystal archive paper +8%
Fujifilm reversal, professional & 35 mm film +20%
Fujifilm quicksnaps +10%

The reason Fuji give for the price increase is
"due to significant factory increases and the continued rising manufacturing costs and decline in demamd for certain lines"

Nothing new there and I am not surprised at the increases.

jayvo86 · Apr 24, 2012

foc said:
I got an announcement from Fuji Film Ireland of their price increase and they are as follows:

Fujifilm branded mini lab chemistry (paper) +5%
Fujifilm branded mini lab chemistry (film) +10%
Fuji Hunt branded chemistry RA4 +5%
Fuji Hunt branded chemistry C41 +10%
Fuji E6 chemistry +10%
Fuji B&W chemistry +14%
Fujifilm crystal archive paper +8%
Fujifilm reversal, professional & 35 mm film +20%
Fujifilm quicksnaps +10%

The reason Fuji give for the price increase is
"due to significant factory increases and the continued rising manufacturing costs and decline in demamd for certain lines"

Nothing new there and I am not surprised at the increases.

That's a little more manageable. I guess Ilford is next to raise thier prices.

IloveTLRs · Apr 24, 2012

Worldwide, except for Japan

I saw "high Yen" in there among the reasons

Helinophoto · Apr 24, 2012

If that's all then I don't have a huge problem with it, I thought they were to double+ the film price or something.

railwayman3 · Apr 24, 2012

Hmmm, I worry that rising prices will continue to push what's left of general and snapshot photography over to digital, and just leave analog for the serious and "art" photographers.

Not a problem in itself , other than it must tend to reduce overall consumption, sales and profitability, which may in turn start (or continue) something of a spiral of rising prices. And, for color at least, the ongoing concern of availability of processing services or home chemical kits.

(At least my own freezer holds enough to last me many years, so I'll just keep replenishing stock as it get used :confused: ).

Diapositivo · Apr 24, 2012

I'm little surprised that the greatest percentage increase is in film, where Fuji is quasi-monopolist (in colour material at least).

Fabrizio

PS Nothing wrong in that.

Willie Jan · Apr 24, 2012

"with rising silver prices"

silver price is still dropping since last year august......... not rising!

CGW · Apr 24, 2012

railwayman3 said:
Hmmm, I worry that rising prices will continue to push what's left of general and snapshot photography over to digital, and just leave analog for the serious and "art" photographers.

Not a problem in itself , other than it must tend to reduce overall consumption, sales and profitability, which may in turn start (or continue) something of a spiral of rising prices. And, for color at least, the ongoing concern of availability of processing services or home chemical kits.

(At least my own freezer holds enough to last me many years, so I'll just keep replenishing stock as it get used :confused: ).

Yup.That's been the basic mechanism for at least the last 3-5 years with what's left of demand steadily shrinking against higher film/chemistry/processing prices and limited commercial processing. It's likely not going to be a good year for film.

6x7 · Apr 24, 2012

WAR!

Damn this oppression! Our only hope is to invade Japan. Yes, APUG should declare war on Japan.

We shall go on to the end of the roll.
We shall fight in Tokyo,
We shall fight on the gelatin and paper backing,
We shall fight with DEVELOPING confidence and FIXING strength in the labs.
We shall defend our Velvia, Provia, Astia and Acros prices whatever the cost may be.
We shall fight on contact sheets, we shall fight on the light table,
We shall fight in the darkrooms and in the film fridges.
We shall fight in the changing bags,
We shall never surrender.

Who's with me?!

CGW · Apr 24, 2012

6x7 said:
Damn this oppression! Our only hope is to invade Japan. Yes, APUG should declare war on Japan.

We shall go on to the end of the roll.
We shall fight in Tokyo,
We shall fight on the gelatin and paper backing,
We shall fight with DEVELOPING confidence and FIXING strength in the labs.
We shall defend our Velvia, Provia, Astia and Acros prices whatever the cost may be.
We shall fight on contact sheets, we shall fight on the light table,
We shall fight in the darkrooms and in the film fridges.
We shall fight in the changing bags,
We shall never surrender.

Who's with me?!

Only the clinic staff and your court-appointed lawyer.

aleckurgan · Apr 24, 2012

Willie Jan said:
"with rising silver prices"
silver price is still dropping since last year august......... not rising!

that explains why Fujifilm didn't mention silver in their announcement

wildbill · Apr 24, 2012

Helinophoto said:
If that's all then I don't have a huge problem with it, I thought they were to double+ the film price or something.

They are reading this.
20% ain't much?
try it on a box of 8x10 transparency film.

Helinophoto · Apr 24, 2012

wildbill said:
They are reading this.
20% ain't much?
try it on a box of 8x10 transparency film.

Well, my point was "compared to double the price, or similar".

The Acros hasn't been the most expensive film out there anyway (in fact, it has been one of the cheaper ones produced by the 'big two').

I just supported the US economy by ordering $200 worth of Acros from B&H to Europe, be nice.

jp498 · Apr 24, 2012

Their 120 acros 100 is way undercutting even Fomapan 100 and holga film on B&H. $3.20 versus $4-4.59 for Kodak B&W. From a pure business perspective, it has room to increase price and still be a solid contender, especially given the quality. I think acros 100 is the best 100 speed film available right now. (but I mostly use tmy2 since I think a faster film is more practical for mostly handheld medium format shooting)

kossi008 · Apr 24, 2012

foc said:
...decline in demamd for certain lines...

Funny, I always learned that decline in demand drives prices DOWN...

benjiboy · Apr 24, 2012

Photography like Hi-Fi isn't a poor man's hobby, and the film is the cheapest part

Moopheus · Apr 24, 2012

IloveTLRs said:
Worldwide, except for Japan

I saw "high Yen" in there among the reasons

I'd agree with this. In fact, it's surprising they were able to keep prices here somewhat lower than Kodak and Ilford for as long as they have, seeing as the major unwinding of the yen carry trade happened a few years ago.

PKM-25 · Apr 24, 2012

No surprise...

Happiness is having bought 200 rolls of Acros 100/120 for $2.69 a roll from Adorama a few weeks ago....

CGW · Apr 24, 2012

PKM-25 said:
No surprise...

Happiness is having bought 200 rolls of Acros 100/120 for $2.69 a roll from Adorama a few weeks ago....

APUG needs an "Unseemly Gloating" sticky.

Alexis M · Apr 25, 2012

Man, every time something come up its bad news and everybody gets all gloomy and pessimistic. Forcing me to spend like mad to fill my freezer.

Fuji Price Increases

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