They go for quite a bit, which is odd considering that the Mamiya Universal is the same, but better (or at least more versatile, as it has more lenses and can take regular film too). I'd say start it on E-Bay at at least $500 the first go around. The fact that it is NIB (if it really is, and not just LNIB) should drive the price up a bit. I think the high prices must be due to some sort of cult following with these cameras, because it just doesn't make much sense to me. I'd cash in on the hot ticket item and use the money to get a Universal.