It's not so much the price as the quantity and condition that lead me to say that. I just checked and the last holders I bought (in Feb, 2011) I paid $20 for two, in good shape but with some writing on the white writable areas. Finding this many at once pristine, I'll bet we see these appear for re-sale (unless someone really needed 40 themselves. I suppose if someone is still shooting 4x5 for commercial work they might.)
Usually you have to buy a few here, a few there. New, B&H lists only the Toyos (that I could find anyway) at $106 for a two pack. The View Camera store lists Fidelities for $101 for a two pack.
I have yet more 4X5 holders, these are in even nicer shape then these listed above, 12 total.
Take them all for 150$ shipped in the US. Or 15$ Each + shipping.
Also still have a bunch of mint 8X10 holders in the other thread.
I think these fidelity elite holders are pretty comfortable to use. They are quite light and the tabs for the darkslides are nice and large so it's easier to grip. I only have two though and the rest of mine are a random assortment of older types that I cleaned up and retaped myself.