I agree, especially as they will continue mailing a digital supplies catalogue, so promoting digital at the expense of analogue. E-mail Eric Joseph at ej@freestylephoto.bizI'm not too happy about this. Went to the mailbox just now and there was a Frestyle catalog in it. Great I thought. But then I saw what it says on the front cover.... "Save This Issue". They aren't going to be making any more catalogs. Just the online stuff. I'm sorry, but that is not the same thing.
The computer has destroyed the printing business, and nobody knows that hard fact better than me.
I don't think so. A catalogue provides a better browsing experience than a website, and it's an immediately accessible and portable reference. If enough customers demand a catalogue, they will get one. Even one a year for reference is sufficient. Even a pdf provides a better experience than a website, and there are no mailing expenses and vastly reduced production expenses. We should not be shy about telling vendors what we want. and voting with our dollars.I agree - the days of a print catalogue is well and truly dead.
Now, if only they had a decent interface on their website.....
I choose a retailer based on range, price, service and availability of stock.
9 times out of 10, a catalogue is out of date before it hits my door step. A properly designed and updated website will quickly and easily show me what is in or out of stock......
Have you been receiving the Freestyle catalogue, or did you ask to be removed from their mailing list?I choose a retailer based on range, price, service and availability of stock.
9 times out of 10, a catalogue is out of date before it hits my door step. A properly designed and updated website will quickly and easily show me what is in or out of stock......
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