First of all, Greg, so sorry about your father. He was well respected in our community.
And, welcome to APUG!
dmr - You aren't confused. The name of the store was "SPY-ra-tone" but he pronounced our name "SPEE-ra."
Thanks for clearing that up.

I knew I remembered them answering the phone "SPY-ra-tone."
And the store went out of business soon after my father left because the owners became more interested interested in bleeding money from the company than operating it (which is why he left in the first place). (He had sold the company two decades earlier to very different owners than it ended up with).
Thanks for clearing that up too. I always wondered what happened to Spiratone. I moved away from the area in the 70s, never to return except to visit, and I did notice that the ads in the magazines just stopped.
Although I never made any big purchases there, it was one of my favorite places to shop when I would go into the city. I would stop at 34th. mainly for Spiratone and for Willoughby's, which was practically across the street. (My fave department stores of that era were not Macy's and Gimbels, but Alexanders and Bloomies, which were up at 59th. and Lex.)
Thanks for the fond remembrances.
Greg Spira (Fred's son)
Thank YOU for the fond remembrances.

Spiratone was a good place to do business. I very seldom heard any complaints about it. It was a very clean-run business, and you can be proud of your father's legacy! Thanks for dropping by.
