I didn't go to the link, so this comment is not about that, but I have never seen a website become so cheap, foolish, and irrelevant as yahoo has. That site is a disaster from one end to the other (not to mention flickr, it's email services, and many other yahoo owned web companies). It's as if they decided to load up a gun and intentionally shoot themselves in the foot as many times as they could, just to say "because we can".
On the other hand, no one ever went broke underestimating the intelligence of the American people (or other countries). They're not going to make a penny off my click throughs to their ads.