As Matt posted, use of the flash's guide number is the only 'paper' way of going about it. Unfortunately some manufacturers seem to allocate their flash guide numbers on the basis of the flash being used inside a small white matchbox. If you try using the flash in an environment where there isn't any bounced light (eg. outside) then the guide number can work out quite a bit less - you may get away with it using negative film, but reversal isn't as accomodating! :rolleyes:
Personally I tend to use a flash meter to check what the actually output of my flash is. Firing the flash multiple times at the same spot can be used to give extra exposure, but soon gets tiring: Firing twice to gain a stop is no problem, but firing four times to gain two stops starts to get beyond a joke if you're lighting a large area!
I've got numerous examples of the technique hiding on
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Both on the surface, such as the examples above...
...or underground such as the examples below:
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...and yes, my apperance in the far distance was intentional! This photo required firing the flash about 45 times. On each occasion the flash was illuminating a slightly different section of the photo - you can see why trying to gain 2 stops exposure by firing x4 times at the same area soon gets impractical with a flash recycle time of about 8 seconds!
In both of these examples I've been standing actually in the frame to fire the flash - but with a little care I don't appear on the final photo:
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If I might make a suggestion, it can be a good idea to place a lit night-light type candle on the ground just behind your tripod - it might be embarassing to walk into the camera whilst returning to it to close the shutter in total darkness!

The small spot of light by the camera can also be of use when you're 'in the frame' and need to check exactly where the camera is located.
Regards,
Ian.