FILM PRICE: COULD A RESURGENCE FORCE A MAJOR DROP?

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David Lyga

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How much of a film camera resurgence would it take for there to be a MAJOR drop in film (and paper) prices? I know that it would happen because of supply and demand, but how much of a renewed interest will manifest I do not know. (Whether such a resurgence is likely is another question, another thought.)

Already, color paper prices are in line with prices of yesteryear, if one adjusts for constant dollars. However film, especially B&W, is still very high.

There will be those of you who say this question is balderdash, irrelevant, inane, insane, or worse; but there are those reading this who feel that bringing up this fact to ponder is highly appropriate. - David Lyga
 

tezzasmall

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David, I would love to see a price drop in B/W materials, but why would a manufacturer lower the price - especially when there is more demand for it? If anything, wouldn't there be a price increase if anything happened at all?

Terry S
 
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David Lyga

David Lyga

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Competition would force such a drop, but only if there were NOT a monopoly in effect, forcing prices to remain high.
More demand would allow others to enter the market.

Today, more than ever, there is that distinct possibility of occurring. More than ever, this 'old' technology can be implemented, with sufficient quality control intact. - David Lyga
 

Larry Cloetta

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I was just about to reference the same thread, as it explains completely why falling film prices won’t ever happen. Profit margins are cut to the bone as it is. Economies of scale which would allow lower production costs and thus make possible lower film costs are not going to happen unless the “resurgence” reaches a demand for billions of rolls per year. Which is not going to ever happen.
Factoring in inflation and the difficulties facing manufacturers, it is amazing that film is as cheap as it is now. We should be grateful for the film buying opportunities we have.
 

ic-racer

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100feet Tri-x $48.71 in 1974 (today's dollars) vs $80.99 today in today's dollars. B&W film is still very affordable.
 

Mackinaw

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Adox, in this excellent YouTube video, is asking for a modest increase in price, maybe 20%.

 
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David Lyga

David Lyga

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OK, maybe I should stand corrected, but I still have the authority to wish. Maybe there are other factors about this which are not quite so obvious. Economies of scale can be mysterious, at times. We will see what is imparted, written, and hoped for here. - David Lyga
 

StepheKoontz

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I think we have to accept the current price point. If film was too cheap, it would discourage anyone else from getting in the market. I'm happy I can still buy TMY and delta 100, two of my favorite films!
 

jim10219

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Personally, I would welcome seeing some small increase in film prices. Film is historically still very cheap. And with the decreased demand (compared to it's heyday), small increases could help ensure it's profitability and longevity. I'd much rather spend a few bucks now and have film still be around in 30-50 years than save a few bucks and watch the craft die all together. Because this is bigger than you or I and our desires for pocket change. This is about passing on the things we love to future generations and maintaining that connection to the past.
 

John51

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The inflation figures bear little relation to affordability. An average take home back then didn't get you much. I had a factory job in the 70s and bought film a roll or three at a time come payday. Never crossed my mind to buy a brick of film because I couldn't afford to. Now, even on a state pension, I can afford a brick of film a month if I wanted to.

Any manufacturer that drops film prices because of an increase in demand is, imo, being foolish. R&D costs a lot. I'd rather they spent the extra on R&D than dropping the price of something I was going to buy anyway.
 

faberryman

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Film prices are only going to go up. If you want to buy it cheaper, frequent B&H and watch for sales of short-dated film.
 

trendland

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How much of a film camera resurgence would it take for there to be a MAJOR drop in film (and paper) prices? I know that it would happen because of supply and demand, but how much of a renewed interest will manifest I do not know. (Whether such a resurgence is likely is another question, another thought.)

Already, color paper prices are in line with prices of yesteryear, if one adjusts for constant dollars. However film, especially B&W, is still very high.

There will be those of you who say this question is balderdash, irrelevant, inane, insane, or worse; but there are those reading this who feel that bringing up this fact to ponder is highly appropriate. - David Lyga

David - what we notice from film/paper pricing is what we can call :
A SELF-REINFORCING MECHANISM ! You may also state : A self-reinforcing development of decline!
It was the year 2000 - 2002 - you perhaps remember some new films that came out there, with some other inovations from photo industrie.
APS - the Advanced Photo System collapsed a year before!
The APS was planned as THE big coup from film manufacturers AND camera industry!
They had the intention to replace 35mm film for the amatheuric market!
I wish they could have had better ideas - it was illusory! But from the middle 90th camera industry
wanted to expand the market! And film manufacturers went "hand in hand" with them!
It is often stated that Kodak and others falled in deep sleep - that they have not reqognized the digital change!
That is not true from my point. They made a big mistake in 2 points :
1) - in 2002 ALL film manufacturers prognosted a parallel advance of digital AND film.
2) - All manufacturers underestimated the pace of digital photograpy!

In fact the sellings of films reached an all time high two years before (2000)! And the prognostics
that more and more people would shot more and more photographs was right - (notice the situation today) but their conclusion from that was from mistake!

The amatheuric sector of photograpy suddenly felt fine with expensive digicams of the 2 - 4 MP
class! That was the beginning end of all plans!
In case of Kodak there was no alternate plan - but what should have been a good "exit-strategy"
for Kodak?
It was the mass-market wich was setting the new - rules!
So - and this market development can no longer be reversed.......:sad:....!

Because you have the situation of lower demand wich causes higher production costs wich causes
price increases wich causes demand decline!

How to break this circle? That's the Problem David !

This circle is UNBREAKABLE:pinch: - think about - it seams to be true!
So it is the end of photograpy with film the end of darkrooms a.s.o. - yes it is:sick:!
But this end is comming slow - piece by piece!
What we also regard are interims cyrcles. Some interims "hype" with films, darkrooms and so on!
A revival cyclus wich louse substance after 1 - 2 year!

It you ask people what are you willing to spent max. for a film for for paper you can ASK people
every 2 years again - we can see this pricing actually today!

It is reached:mad:! And manufacturers - what do they ? They make business - what else should they do? (It money isn't to make via volume it can be made from highest pricing:outlaw:!)

At the end you have to pay EACH price! But the most photograpers are not longer "on board"
then. And a very smal comunity who is able and willing to spent horrable pricing isn't enough
to support such kind of industry (we are not talking about excusive HiFi electronic in lowest scales
[hand - made]..). :wondering:!

Wy should you not ask Trendland : " At what time did you began to buy films in highest scales and freeze this stuft?"

I will tell you : 2003! (but most stuff I got in 2005 to lowest pricing - you don't want to know
[ overproduction of films ]

It you ask me what pricing we will see in the future (some years) because the "Party goes on"
>15$ bw films.....>25$ E6 films. (c41 films may be the cheapest for a long time)...:surprised:!

Papers RA4 may be supported from digital printing - I see NO immense problem there!

What could happen ? If China is dumping the price of silver ? = no impact on film pricing !
(not as much as it would help) If younger people shot film ? They do - but this is no compensation
for photographers who stop film photography after decades caused from pricing.

Perhaps a power collaps (black out) ? We should not wish - and it would just hold up digital photograpers a short time :D:happy:!
Something cosmic what cause the complete data loss from computers:kissing:!
But this would destroy our global infrastructure and is also no guiding principle!

with regards

PS : A period of big solar flares wich would destroy exclusively memory cards of digital cameras
each quarter:wink:

PPS : I know that last make me not a friend to digital shooters - but I don't care about..:D!
 

MattKing

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A huge part of the prices we pay here in Canada arise because of the inefficiencies of a dysfunctional distribution system. A significant increase in volume could make the prices paid in stores here a lot lower.
But we will never be able to enjoy here prices as low as the big New York retailers.
Film and paper and chemicals are always going to be expensive to distribute and sell.
 

Alan9940

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IMO, another aspect that will continue to affect film prices is: How many coating lines are there left in the world? Look at the work/effort Adox is putting into all this building their new facilities. Personally, other than Kodak's current prices I'm okay with the current price of film and will gladly accept price increases, if quality remains.
 

runswithsizzers

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I'm guessing the effect of supply and demand will show up more significantly on the prices of used film gear.

Right now, there are still plenty of film cameras, lenses, and enlargers available at very attractive prices. But as time goes on, more of those cameras and lenses will become inoperable, and there may be fewer people with the skills needed to repair them. If the supply of working used cameras continues to dwindle, and the demand were to increase, I would expect used camera prices to increase.

There are probably some die-hard film freaks who will shoot film until the very last roll is gone, no matter what the cost. But for others (like me), one of the reasons I enjoy shooting film is because I get to play with some very nice gear without blowing my limited budget. If I was a young photographer faced with the choice of paying the same price (or more) for a film kit vs. a modern digital kit, I would probably not be shooting film.

So the way I see it:
Increased demand for film cameras > increased cost of film cameras > fewer people shooting film > decrease in film sales > increased cost of film
 

trendland

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I'm guessing the effect of supply and demand will show up more significantly on the prices of used film gear.

Right now, there are still plenty of film cameras, lenses, and enlargers available at very attractive prices. But as time goes on, more of those cameras and lenses will become inoperable, and there may be fewer people with the skills needed to repair them. If the supply of working used cameras continues to dwindle, and the demand were to increase, I would expect used camera prices to increase.

There are probably some die-hard film freaks who will shoot film until the very last roll is gone, no matter what the cost. But for others (like me), one of the reasons I enjoy shooting film is because I get to play with some very nice gear without blowing my limited budget. If I was a young photographer faced with the choice of paying the same price (or more) for a film kit vs. a modern digital kit, I would probably not be shooting film.

So the way I see it:
Increased demand for film cameras > increased cost of film cameras > fewer people shooting film > decrease in film sales > increased cost of film

Yes an argument to younger people are the costs of equipment - more than the pricing of films!

(today a Phase one 120MP can cost $45.000,- but a used mamija 645pro is for just 290,- bucks!)
Then the todays film pricing is afordable!
with regards

PS : The Phase one have a lost of $10.000,- per year that would make ~ 1000 120films but 20 films are also fine!
So enjoy film photograpy because it will never be such cheap as today!
 

trendland

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The inflation figures bear little relation to affordability. An average take home back then didn't get you much. I had a factory job in the 70s and bought film a roll or three at a time come payday. Never crossed my mind to buy a brick of film because I couldn't afford to. Now, even on a state pension, I can afford a brick of film a month if I wanted to.

Any manufacturer that drops film prices because of an increase in demand is, imo, being foolish. R&D costs a lot. I'd rather they spent the extra on R&D than dropping the price of something I was going to buy anyway.


John51 you forget your car what was responcible for you couldn't afford a brick of film in the 70th:

Mopar-1962-bis-1974-Werkstatt-Technik-V8-articleDetail-81375e7c-839874(2).jpg

A 68 Dodge Charger R/T ?

with regards

PS : There must be something wrong from your remind /calculation!
 

trendland

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I also can't remember to buy a brick of films in the 70th - can't afford it - same situation as yours!

with regards

PS : And I remember pricing very well : 4 - 5,50 E6, KM25 ~ 6,25
(...payed from my pocket money.....:whistling:.....and my pocket money can't have been more than the sum you have earned?)
 

BrianShaw

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Hi David... I think competition WOULD impact prices... but it would take a lot more competition than we're likely to see in our lifetimes. Maybe if we had a time machine...
 

trendland

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Hi David... I think competition WOULD impact prices... but it would take a lot more competition than we're likely to see in our lifetimes. Maybe if we had a time machine...
Take a time machine and come with me Brian back in the year 2004 and I show you dealers
offering c41 35mm at 50cent, e6 35mm 99cent, fuji c41 pro160 12,90 bucks for a 10 pack 120films! Agfa bw 9x12 at 6,99 a.s.o.

At this time it was clear : " There is something "ringing" - end of film photograpy has just begun!
(but it will last ~ > than a decade )

with regards

PS : .....so let's go shopping!
 

John Wiegerink

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Lack of competition and higher cost in raw materials, plus much higher overhead cost to get the product from point A to point B all fit into the higher cost of the finish product. Yes, the price of film is certainly more, but really good paper seems to cost an arm, leg and left testicle. When talking about printing paper I think the fact that many folks, including me sometimes, shoot film, scan and print digitally. Lack of demand could spell a bigger problem for printing paper. I'll keep rowing until I'm up to my neck in water and then will venture into the coating of glass plates and paper. Keep your fingers crossed Dave. JohnW
 

Sirius Glass

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IN
YOUR

DREAMS!!
 

1kgcoffee

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Impossible. The trend has been for price increases. Lomography recently increased price on 100 speed speed. Kodak has I believe two prices increased in the past year and Fuji is said to increase prices by 30%, that is if they stay in the game. Adox I said that they will be increasing prices as well since prices are not sustainable.

I am buying what I can afford to, squirrelling it away in case prices become unaffordable. Eventually even if the film goes unused it can be sold at a profit
 

ADOX Fotoimpex

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Hi David... I think competition WOULD impact prices... but it would take a lot more competition than we're likely to see in our lifetimes. Maybe if we had a time machine...

I disagree. At present there is no manufacturer making any considerable money in producing film and this is with written off machinery, buildings, R&D and training. Competition is as high as it always was. Everyone is afraid of raising prices even though this is long overdue. Every single manufacturer -except us- could easily take on the entire market share of all the others. This would actually lower their costs per piece and enable them to lower prices (which they would not do in a monopoly though unless they are certain about the price elasticity curve). Even more (dreadfull) competition however means that the remaining, much to small, market is spread out onto even more players actually LOWERING economies of scale for every one and calling for immediate PRICE INCREASES (because there is no profit to cut this from).
I am repeating myself but really it´s not a lack of competition. It is a lack of quantity.
 
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