I read the article "in the flesh" so to speak. My diner has the Times on a small stand so I "borrowed" a copy to peruse during my lunch. I was disappointed that they only focused on the non-traditional Lomography, Polaroid etc and not more on traditional uses of film that still have a strong following. However, I agree with the poster above who says young people don't read newspapers anyway. Most youngsters get interested in film from what other youngsters are doing with film. Youngsters mimic each other as they do in all generations. If film remains interesting to some youngsters, it will be interesting to others, notwithstanding what the Times says or not.
Also, much of the spread of film, and this is a guess, may be through social sites like Facebook which allows you to post your Lomography. Which reminds me. My daughter gave me this little box for my birthday. It has all these little colored translucent plastic pieces. You're suppose to place it in front of the lens for interesting colored shots. Now I think I figured out what to do with them.