As everyone else said, the gain between your lights and subjects also matters. Distance between light and subject, size of subject, etc, they all matter. Remember that light falls off as distance squared so if you want uniform light through the depth of a scene, the light needs to be far away, which means it needs to be more powerful.
You need to read the Wiki page on
Luminous Efficacy.
That kit you linked is very crappy but your exposure requirement is pretty low. There is nothing about it that is 1200W, it has four of 85W bulbs, which together might be expected to put out about 20,000 lumens assuming about 60lm/W because they're compact fluorescents. They also have poor colour quality, so are suitable ONLY for B&W.
Running some very approximate numbers with some very big assumptions:
- if I put a decent battery powered hot-shoe flash (100J = 4000lm-s) in a 60cm softbox, it will do about ISO100 f/16 at 1m. For a 1/2-length portrait of a person, it wants to be about 2m away, so that's ISO100 f/8 = ISO400 f/16
- so you can key-light half a person with about 4000lm-s to get f/16 ISO400; you only want f/4 so that's 250lm-s
- one of those lights (two bulbs in reflector) does probably 10,000lm
- to get 250lm-s you need 250/10000 = 0.025s seconds of exposure, or 1/40
So if you assume the umbrellas have the same efficiency as a softbox (they should be slightly better, but they're so cheap that they're probably not), you can expect very approximately f/4 1/40 ISO400 with one light about 2m from the subject. Assuming you want separate key and fill lights, these are not bright enough to get the 1/160 you want. If you put all four bulbs in a single fixture, you'd get about f/4 1/80 ISO400.
Hopefully the above numbers show you why flashes are far preferable to continuous lights for still photography. Just one good AA-powered hot-shoe flash will give 4000lm-s and let you shoot a person at ISO400 f/16 1/250; to get the same quantity of light from 350W of CFLs requires an exposure of 1/5 second. And the little flash runs cooler and doesn't need power cables and is light and tiny and and and...