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Email Newsletter Service Recommendations

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Nodda Duma

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Jan 22, 2013
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Batesville, Arkansas
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For those of you who have a newsletter/contact email list, what newsletter service do you use and why? How often do you send out newsletters?
 
VCP has been using Mail Chimp for a while. The initial reason was much less cost than Constant Contact with similar functionality. The gallery generally sends out 2 or 3 mailings per month, not newsletters so much lately, but various announcements. I've had no direct involvement on doing it, but I can get you more detail or answers on specific questions if you need.
 
Thanks, Barry. I’m aware of Constant Contact couldn’t recall the other that I’d heard of (Mail Chimp).
 
I use mailchimp, sending an update for our 500 lake association subscribers monthly, plus ad-hoc emails on occasion as needed. Their "standard" formats seem to work well and are not "dense" on the page. They automatically format well to mobile screens. Some things could be better in terms of formatting texts and photos, but I want to keep it simple so I may be under-utilizing the features.
 
The commercial services should let you pull back opt-out messages to refine your lists. If you are sending internationally you need to be aware of some of the rules in different localities. Though if you are sending based on an opt-in request, and have (and respect) an opt-out method, you should be fine.

We have used MailChimp for work, and have been happy with it. If we change to Constant Contact it will be because of integration with another tool under consideration.
 
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