it's also an undoubtable fact that when you have 120 film in your camera with less exposures, you shoot less frames than when you have more exposures available. With 220, you also have to shoot more before you can change the film to your camera (if you don't have multiple backs). This makes you use more film.
Sure they could do it if they wanted to. But Ilford's objective is to make a profit, not to make film. Making and selling film is the vehicle they use to make a profit.
Why don't we petition the government to purchase them a confectioning machine to support our art use of film?
6x9 said:I shoot 6x9 only in medium format. I vote for more 220! I rather carry my camera and 20 rolls of 220 then my camera and 40 120 rolls.
All of my 6x9 have a red window.
Do you have something that does not? Can you tell me what camera it is?
I just picked up a pack Portra 400VC in 200. It will be my first 220 experience. We'll see how it goes.
[...] I know people who will shoot roll upon roll of 120, using a film that is available in 220, with the same development to be performed on all the rolls, while their 220 inserts for their back sit in their camera bag never to be used again. Then they will pay $6 per roll to develop the 120 rolls, instead of paying $8 per roll to develop half as many 220 rolls. When I ask why, they have no answer, but continue to go on using 120 only.
The problem is lack of demand, the way I see it...and the lack of demand comes from ignorance of the product.
You would be surprised just how many medium format film photographers are out there who don't even know 220 exists, or who know it exists, but have never used it, because they simply don't know that it is the same, only better for most purposes.
All I can say is don't hold your breath waiting for it.
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