Do THEY know what it means? Ask them. Perhaps that's a clumsy way to say chrome film doesn't have an apparent orange mask after processing like color neg film does, distinguishing the two options.
I think your E6 lab wanted to assure customers that they didn't use this kind of inferior process.
Most monopack color film has dye couplers incorporated into the emulsion of the unexposed film. When the film is developed the developer molecules are oxidized by the exposed silver-halide grains; the rest of the developer molecules are not oxidized. The oxidized developer molecules will "couple" with the dye couplers in the film and form the final dye molecules which form part of the color image. Kodachrome mixed the dye couplers into the developing fluid--not the emulsion--so that these dye couplers would not enter into the film until the film was developed. In this respect the dye color is applied after the film comes in for processing.
BUT in the 1920s, before Kodachrome was invented, there was a British company that tried to market a color snapshot process, named "Colour Snapshots Ltd". Unfortunately their process didn't work too well and the company would touch up the snapshots by painting the prints after they were developed. This caused obvious problems. For example during the '20s stop signs in Ireland were green but the Colour Snapshot company would paint them as red in the photos sent to the customers. Photographic prints with after-applied dyes got a bad reputation. I think your E6 lab wanted to assure customers that they didn't use this kind of inferior process.
Actual E6 film dyes are chromogenic involving couplers. But Kodak's official chrome film retouching dyes were simply little bottles of surplus dye transfer process dye. The CAS numbers make that obvious.
Wow interesting! The results seem to look totally normal so I guess whatever they did isn’t out of the box. I’ll have to ask them next time I’m in. Maybe it’s just been in the language for their service and somehow ended up online
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