Well, considering that CVS does not do black and white processing it is a welcome surprise that they sell Tri-X at all.
But if they got that price in line with reality they would likely sell lots more.
I have a local new and used camera store in my neighborhood and they are selling and stocking a lot more film now than 2 years ago. I should drop in and see what they charge for Tri-X.
Even though I buy online and have about 100 rolls of 35mm black and white film in the freezer, I think I'll buy a couple rolls at retail this weekend just to show support.