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Does anybody remember NPC Polaroid backs for Hassys?

Yep! Still have one. With universal use of digital by real estate sales, I doubt if my Polaroid back will ever be more than a curiosity. What I really enjoyed was my 4x5 Polaroid back, but the Kickstarter for that turned to other interests.
 
I'm calling it 'fake news.' The film back they show holds the Instax film in landscape orientation. Why is the guy's face showing on the film in 'portrait' orientaion?
 
But indeed, as in all photos they only show a Hasselblad with only a waist-level finder, it would be awkward to do, as with turning 90° one would gain an uncomfortable height, plus an unusaul lateral position.

I am ignorant on the details of the Hasselblad mount, but I guess would it be possible to design the adapterplate that way that one could mount the Instax back turned by 90° degrees too, as with its slit pointing downwards.
 
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