Once something gets in magazine or brochure print, or onto the web, most of the valuable nuances
regarding hue and contrast are largely lost anyway. I always to my own comparison testing,
under exactly the same standarized conditions, using a MacBeath chart, color temp meter, etc.
Then once the standardized transparencies of color negs are made, this allows comparison tests on
different papers, with and without masking etc. But if you know how to read between the lines,
Kodaks marketing comparisons are pretty valid regarding saturation, contrast, and application. Better
still, compare characteristic and dye curves if you're accustomed to that. The trouble nowadays is
that you can wade thru all kinds of web nonsense like Flikr or quickie products reviews that only
tell you how incompetent the photographer is, or what kind of scanner errors he was good at. Another reason I prefer to print direct optical. One less piece of nonsense to worry about.