Back when I needed a seal for one of my backs, I gave up on trying to figure out which ebay seller had a reliable kit, and called Hasselblad. Their price was only a few dollars more than the ebay kits, and no worries as to whether it had all the right stuff.
But Hasselblad 2024 is not the same co as Hasselblad 20-whenever. So that may not be a solution any more, but it may be worth contacting them.
Internet lore says to store the backs without a slide inserted, I’ve never done that, except for whatever back is on the camera, and it’s not been an identifiable problem for me. I’d rather risk the seal’s longevity than get dust in the back. YMMV.
As for how often to change it, If you aren’t changing backs constantly, I’d wait until a back shows a problem. That does risk some pictures though.