Softars are unique in soft focus filters, they consists of small negative lenses embedded in plane parallel optical resin. The optical resin transmits a sharp image (dependant on the host lens) and the tiny lenses adds an out of focus component, the amount depending on which softar (I, II, III) that you use. They are expensive to construct, hence their price. The optical resin is easy to scratch if you use any cleaning tissue, hence you will find a lot of used softars are heavily scratched.
The resulting image is as close to a soft focus lens as you can get with a filter (Soft focus lenses use uncorrected spherical aberration to add an unfocused component to the image).
What make soft focus lenses and softars different from the cheap soft filters or nylons over the lens? Adding a slightly out of focus image component limits the extent of the blur to the proximal region of the image (limiting that glow around high contrast regions), where as a nylon really only adds haze throughout the image, lowering contrast. Dabs of Vaseline are probably the closes you come to softars.
The "look" is unique and different, but for most people it is pretty subtle - much like our arguments of why medium (or large) format "look" different/better than 35mm.