Michel,
Astronomers are kinda funny about what dimension they are talking about in referring to telescopes. A "one meter scope" might refer to focal length or to physical aperture. A one meter focal length telescope might be an f:15, in which case it's physically pretty small, and likely a small simple refractor or a small portable Maksutov. A mirror telescope (as opposed to a refractor) is often referred to by physical aperture, and a one meter mirror can be relatively large, and mounted in a cage with "folded" optics that make the physical length of the telescope 1/3rd or less than the focal length.
My guess is that the Canon 5200 in the ad is some sort of folded mirror telescope, of which there are many different designs. Here are three common types of telescopes, two of them mirrors.
http://www.stargazing.net/naa/scope2.htm
You're right about both camera lenses and telescopes projecting an image. If you can put film at the focal plane, either a camera lens or telescope can be uses to take photos. If you put a short focal length optic (and eyepiece in telescope parlance) in a position to focus on the aerial image projected by the primary optics (the lens or mirror) so that you can view it with your eye, both a telescope and a camera lens can be used in the same way. Put a camera telephoto on a support, then put a short lens (50mm or less) with its back end toward the rear of the telephoto lens and you can focus with magnification on the aerial image from the telephoto. Use a 400mm telephoto and a 50mm normal back to back with the 50 focused on the aerial image formed by the 400 and you have a 400/50 power telescope, or 8x. Doesn't matter if the telephoto is a mirror or refractor. Some optics, mirror lenses in the 500-1200mm range were sold with both camera and eyepiece mounts.
The only obstacle to photographing with any telescope is the ability to place a camera body in a position where the film is at the focal plane of the telescope. There are other design parameters for given telescopes, certain sensor coverage, angular coverage, pure light gathering power (pure aperture is more important than f-ratios on infinitely small points of light like stars), etc. So a telescope may not cover a given camera format, but the principles and optical arrangements aren't that different.
Lee