It seems to me that in general a lesser brand would buy a higher end brand and not the other way around. That happens in all industries not jut photographic industry.Good question. I'm curious as well.
What seems to happen there that surprises me, are companies being bought or taken over by what I thought were lesser companies, e.g. Ricoh owning Pentax. I have no idea what happened to the old Konica, Yashica, or Miranda. Petri is rightfully gone.
I meant companies that faced bankruptcy but still then made a go of it.
Bronica brand discontinued September 2005.
https://en.wikipedia.org/wiki/Bronica
And at the time of the sale, Pentax was owned by Hoya.
Supposedly Hoya bought Pentax to get access to their profitable medical imaging division, though I'm not sure where I read that.
Some say Nikon is teetering on that edge right now - they're at greater risk because they are the rare Japanese camera company that is not part of some larger corporation.
Nikon has a great deal of corporate intellectual property, as well as technology and R&D. While they may not survive at some time down the road, it would seem that they may be bought by a larger company to gain access to all that "magic".I was wondering about how Nikon will fare in the current climate. Squeezed at the bottom to mid end by camera phones, squeezed at the top end by Canon and Sony who have much bigger resources.
I can see them going more niche, increasing prices and trading on their brand history
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