Dickies ad campaign shot on an 8x10

fdonadio

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Sorry for the typo: I am 40.

Where's the damn edit button? I haven't seen it in quite a while on my phone.
 

Punker

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George of Negative Feedback is a very popular film photographer on YouTube. His photos and advice can best be described as amateurish which keeps me from officially subscribing. I saw his video regarding the making of this series and found myself shouting at the screen several times.

He did a set of photos recently in Los Angeles that he specifically shot at golden hour that were so overexposed it negated the whole purpose of the time he shot them at. He shoots very poor photos with very valuable cameras (the latter reason is why I think people take him seriously).

At the end of the day, his channel affects my life in exactly zero ways, so more power to him if people like watching. If anything, he's bringing an awareness of film photography to those that are younger who may not have known of it otherwise, sadly.
 

E. von Hoegh

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That's the problem. His crummy results misrepresent what film can do, and the average hipster/dilletante doesn't know enough to figure this out.

edit: All you need to do is read the comments to his videos, his fans wouldn't know a decently exposed, well composed picture from ramen noodles. So he's popular, even though his pictures suck.
 
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removedacct1

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That's the problem. His crummy results misrepresent what film can do, and the average hipster/dilletante doesn't know enough to figure this out.

I have to agree - I think the results produced are artistically lacking. Any art director worth his salt would have cleaned up that shoot before it got past the Polaroid stage.
 

Peter Schrager

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you really think the photos are worse than some of the "serious" wet plate crap that I see...not to mention lots of the dog and pony pictures I see on this sight
he's a working photographer who is appealing to his generation..plain and simple
art is in the eye of the beholder...
 

hoffy

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Good response.
 

E. von Hoegh

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Good response.
No it isn't. I don't presume to comment on artistic merit, having little talent there myself. My point is that the work is technically incompetent - a far more basic flaw. People who see this dreck and take it as an example of film's capabilities are being misled. Please tell me how this is "good for film"?
 

removedacct1

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+1
 

blockend

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He shoots very poor photos with very valuable cameras (the latter reason is why I think people take him seriously).
From the few times I looked at Negative Feedback, that was my impression. My guess is he's well connected and not short of a bob or two.

There are two ways of looking at it. Complete amateur tries out large format at the advertiser's expense, and makes a pig's ear of the photographs. Or, target consumers appreciate the just-do-it approach which outweighs any aesthetic shortcomings, and ad agency milks the backstory. In the end the only thing that matters is social media presence. Rich kids producing Lomography on a studio camera is a bigger story that grizzled pro making impeccably lit shots of hipsters.
 

removedacct1

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I agree with this summary.
 

MattKing

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One further possibly good result...
For some, the idea of large format may seem to be impossible for all but the experiences and well trained.
It doesn't hurt to have people aware that it is possible to try it out, and successfully get at least some images.
 

blockend

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It's worth remembering that when London was in full swing in the 1960s, young guys producing large, extremely high contrast studio pictures of their fashionable friends on a 35mm camera would have given the old guard apoplexy. Bailey, Donovan and Duffy went on to have successful careers. Lets be kind and say these new guys are learning on the job.
 

E. von Hoegh

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And unless they see what LF is capable of with just a little skill -btw that won't be by viewing a computer monitor either- they'll never know shit from shinola. This ain't shinola.
 

E. von Hoegh

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This isn't about the old guard, and these simple tools aren't learning.
They're parasites on the a$$ of consumerism, to the denigration of a dying craft.
 

blockend

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This isn't about the old guard, and these simple tools aren't learning.
They're parasites on the a$$ of consumerism, to the denigration of a dying craft.
I disagree, partly. Professional photography has always been about who you know and what circles you mix in. The higher the circle, the bigger the invoice. Cecil Beaton shot movie stars and royalty. He attended Harrow and Cambridge and his first exhibition was funded by Osbert Sitwell. His origins and his subsequent career were probably not unconnected. Patrick Lichfield (Thomas Patrick John Anson, 5th Earl of Lichfield) was the official photographer at Charles and Diana's wedding and shot the Queen's Golden Jubilee, as well as commercials. I suggest there's a link.

I could be wrong, but I suspect George's expensive vowels and cameras, and his commercial activities are part of a common thread. The fact he barely seems to know one end of a large format camera from a cow's @rse is irrelevant to his pay check or the future of sheet film usage.
 

hoffy

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At what point did anyone say that those use it for commercial purpose have an obligation to always use it to its full potential?

They can use the film how ever they feel fit. If the photographs meet the brief or they get sufficient social media attention, mission accomplished.

I get the feeling that there are bunch of grumpy old men both here and on Petapixel, who are a bit pissed off that a couple of hacks got to shoot some $20 sheets of films, got some street cred and recognition and got paid for the privilege.
 

lecarp

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It all seems rather sad, on so many levels.
 

bvy

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The only nitpicks I agree with are the cropped legs in photo #2, and the overall feeling of, if you didn't tell me these were 8x10, I probably wouldn't have known. But even that last one doesn't hold much water if you agree that the tools used are merely a means to an end.

As for deadpan poses, what would be better here? Mouths agape with jazz hands at the camera? The idea that every portrait pose requires the subject's arms wrapped around their head in some creative way or some other theatrical shtick is a tired one.
 

E. von Hoegh

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You're missing the point so widely I don't know where to begin. So I won't.
 

monst

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He can't even remove the darkslide without pulling it away from the back of the camera leaving the light leaks...
 

Pioneer

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You may not like his work but....

he is the one that got the job!!

Besides, I'm not sure that artistic results are that important in an ad campaign. Most important is to see the pants. He did accomplish that.

Oh...BTW...he used film. Great big sheets of it. Just though I would point that out.

Thank you for sharing this.

But why can't I get a whole gang of people to carry around my unique camera??
 

warden

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I like George and his honest and infectious enthusiasm. I also like that George shares his journey of learning the craft of photography, which includes sharing the errors he sometimes makes, in this case for a client. And I like that at a young age he's making books, publishing a magazine, publishing an active YouTube channel, and is apparently getting out there and doing some client work too. What is he, twenty? Outstanding. His positive attitude and willingness to work, learn and share will take him far. The pictures will improve with time and work.
 

Pioneer

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Can't find Dickie's pants to complete the outfit?
But I do have some Dickies...I think...I'm sure there in the drawer somewhere...
 
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