I think you might mean "proof-reading"Nice, but typesetting could do with a bit of work.
I think you might mean "proof-reading"
Hah! I suppose you don't need feet to wear trousers!Some lovely portraits there, but nice to see even professionals sometimes get things wrong - the cropping off of the model's foot in the 2nd picture.
You're probably right ("even... get things wrong") but I quite like the broken frame with the 'leading' leg and the greys flowing from bottom left floor through to top right curtain.Some lovely portraits there, but nice to see even professionals sometimes get things wrong - the cropping off of the model's foot in the 2nd picture.
Many here are missing the point. The guys have a Youtube Channel called Negative Feedback. They do not position themselves as pros and often they are shooting a particular camera or format for the first time. Dickies was not looking for great images, they wanted to connect their brand to someone with a decent amount of followers. The images are actually irrelevant it's just the social media connection they valued.Wow, those suck. Dickies got robbed on that shoot.
A very interesting POV. I never would have guessed that myself. But they would have done better by tying into the Kardashians, perhaps... or POTUS.Many here are missing the point. The guys have a Youtube Channel called Negative Feedback. They do not position themselves as pros and often they are shooting a particular camera or format for the first time. Dickies was not looking for great images, they wanted to connect their brand to someone with a decent amount of followers. The images are actually irrelevant it's just the social media connection they valued.
Quite a good PR maneuver actually. Negative Feedback caters/attracts a young rather newcomer film demographic. By the looks, it's targeting that.Many here are missing the point. The guys have a Youtube Channel called Negative Feedback. They do not position themselves as pros and often they are shooting a particular camera or format for the first time. Dickies was not looking for great images, they wanted to connect their brand to someone with a decent amount of followers. The images are actually irrelevant it's just the social media connection they valued.
I don't have an 8x10 so perhaps I should take four 4x5s of my 501s!....
A solid niche possibly is the timeless classic rugged Jean.
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More deadpan portraits, just shot on 8x10. The only one that works for me is the girl sitting at the desk - if only her foot wasn't cut off.
The point is to show regular people wearing their pants. The deadpan poses, simple lighting, and rather boring (maybe even distracting) backgrounds reinforces the idea of the "everyman" that they're marketing to. Using studio lighting, backgrounds, professional models with more classical or exciting poses would undermine the brand's identity. The lack of perfection is intentional. Desirable even. The point of using 8x10 film over a cheaper digital medium is to show that even the average person should be fully respected, as they are. Digital is seen as too easy to Photoshop. Film is perceived to be more true to life. With digital, you can take 1,000 shots and pick the best one. With film, you are much more limited in your choices. It's a celebration of each of us, warts and all. It's a statement that these people are worthy of consideration through a costly medium just as they are. And if they be flawed, then that just makes them more relatable. They know their target audience won't be impressed by traditional fashion photography and all of it's tricks and glamour Dickies is consciously making a firm stance against that.Wow, those suck. Dickies got robbed on that shoot.
I think you are giving Dickie's and the photographer too much credit. You might want to take a look at the photography on Dickie's website and rethink that.The point is to show regular people wearing their pants. The deadpan poses, simple lighting, and rather boring (maybe even distracting) backgrounds reinforces the idea of the "everyman" that they're marketing to. Using studio lighting, backgrounds, professional models with more classical or exciting poses would undermine the brand's identity. The lack of perfection is intentional. Desirable even. The point of using 8x10 film over a cheaper digital medium is to show that even the average person should be fully respected, as they are. Digital is seen as too easy to Photoshop. Film is perceived to be more true to life. With digital, you can take 1,000 shots and pick the best one. With film, you are much more limited in your choices. It's a celebration of each of us, warts and all. It's a statement that these people are worthy of consideration through a costly medium just as they are. And if they be flawed, then that just makes them more relatable. They know their target audience won't be impressed by traditional fashion photography and all of it's tricks and glamour Dickies is consciously making a firm stance against that. At least that's my interpretation of it all. And I, for one, like it.
Many here are missing the point. The guys have a Youtube Channel called Negative Feedback. They do not position themselves as pros and often they are shooting a particular camera or format for the first time. Dickies was not looking for great images, they wanted to connect their brand to someone with a decent amount of followers. The images are actually irrelevant it's just the social media connection they valued.
I think you are giving Dickie's and the photographer too much credit. You might want to take a look at the photography on Dickie's website and rethink that.
Well, ya... by a dozen of us. But I'm not going to buy any Dickies... how about the rest of you?The ad campaign got some attention here on PHOTRIO - so it accomplished at least some of what was intended.
It is really tough to interest people in pictures of pants.
Probably not Dickies, but the art director for the ad agency.I wonder why Dickies specified 8x10.
rather Urban and hip hop wide style jeans worn low. Hilarious to think about it, most kids wearing them and showing underwear. Passé now.
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