Dear New Retro Cameras in Thailand: I Want My Camouflage Back

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From my blog this week:

A definite photographic change has been slowly afoot in Bangkok. The newer retro-look camera seems to have been the catalyst for this change. At first I thought it might have just been my own imagination, or a false perception of mine in some way. Now I am decided, the newer cameras of a more vintage design have slowly taken back a previously built-in advantage to somebody shooting street here with an older film camera. I clearly recall up to around 2011 or so, my chrome and black Leica M6 classic occupied a lovely spot on the photographic equipment continuum. It almost seemed to be like a Germanic cloaking device for discreet image making. The typical reaction to it would vary but in general it would either elicit quaint smiles, indifference or simply no reaction whatsoever. Back then, as long as it wasn’t a large, matte black SLR/DSLR body with the usual long lens sporting a brightly lettered yellow or red corporate-branded camera strap…it was almost certain to be under everybody’s radar. Didn’t have to be a fancy-pants Leica of course, a black and chrome seventies SLR with a small lens on might also have faired similarly well but something about an old rangefinder in that classic look with a little patina here and there really got the job done.


Then it all changed. Looking back I now have a clear memory of exactly when that tipping point was. Of course, as is so often the case with pivotal moments, you don’t see them for what they are at the time. Only in retrospect does the significance and detail play a part. I think it was in 2011, I was commuting by Bangkok skytrain. Arriving at my stop, I found myself in that less than completely comfortable purgatory state between not being as early as I would have liked for work and in danger of, but not quite yet, being late. As I walked hurriedly through the shopping mall that obstructed the route between the train and my place of work, I took a glance in the usual camera shop window and noticed something odd catching my eye. At first I thought the owner of the shop selling all the digital gear was just having some fun showing off his prized, boxed Leica M film camera on the shelf to add a certain sizzle and window dressing. I then took a closer look and saw a Fuji X100 for the first time; it was in a nice box lined with some kind of classy looking satin material. The material served as a beautiful way to contrast against what was increasingly likely to be a digital camera in front of my very eyes. The black, the brushed silver metal, the rangefinderesque windows on the front. An obvious rip off but very well executed. I viewed it without tension, trauma, hate or neurosis, which served as evidence of how right they got it from the start in identifying this new market. I had a hundred questions of course but the shop was closed and the clock was ticking against me.

Later on, the full extent of what I had witnessed was revealed unto others and myself all over the web. The rest, as they say, is history. History is best defined as our sources of information combined with our expertise in processing them. I didn’t really process the information from the sighting of this thing very well at the time and now I can look back and see how this crept up on me. Fuji wrote history their way and much as I loathe the term ‘game changer’, in fairness… this might actually be one case where the hat fits. Anyone doubting that need only look as far as the veritable smorgasbord of small cameras in a chrome and black retro style that have since emerged over the past five years or so. Frankly, it has been a little hard to keep up, even for the camera geeks. It now seems as though any Thai kid who feels the need to have a photographic device in addition to their smartphone (admittedly a shrinking group but that might best be reserved as a topic for another day) is brandishing such a camera style. There was a strong ‘you better have a big DSLR on your person at all times to look like a pro or you ain’t s*#@t’ movement prevalent in Bangkok that was truly hard not to notice in recent years. Kids taking pictures of the food they are about to eat in restaurants using full sized pro Nikon D digital bodies designed for professional sports photographers was something that I personally witnessed many times. However, it seems as though many of its adherents have now become turncoats, crossing over to salute the new flag of smaller, often mirror less black and chrome kit. Just a perfect match for ripped skinny jeans, large square-fronted baseball caps and a cool T-shirt whose English meaning might not be completely understood by them as they wear it.



Of course, ultimately I am happy that so many young people now love buying cameras and that they dig the retro vibes. I even believe that history has in some extreme cases come full circle. Some young people who have used modern retro-looking cameras have found them to be a gateway drug for actually buying some of the real old 35mm film cameras upon which their digital descendants were based. To be fair, it isn’t just the young ‘uns. This is a photographic paradigm shift that has occurred throughout the older demographic of camera carrying Thai people also. That can’t be a bad thing besides photography doesn’t need any more old men on lawns telling the kids to go and play in front of their own houses. I’m just grumpy to have lost that little edge. I am now forced to be more inventive with my approach for stealthy and innocent (preferably film) cameras capable of delivering excellent results on Bangkok streets. The TLR world via Rolleiflex is proving to be the perfect thumb in the dike for me presently. Of course, it is now so old and quaint that it can actually elicit compliments and conversations from the very strangers that I am trying to shoot, something of an own goal perhaps. Not to mention the appearance of the odd digital camera in a TLR style on the market here and there in recent times. Maybe five years from now every hipster will be ‘rocking a twin lens’ and they will be less incognito also. Still, Churchill said that ‘success consists of going from failure to failure without losing enthusiasm’, maybe I should just walk around Bangkok grinning like a maniac with an 8 x 10 camera on a huge wooden tripod and shoot with a large black cloth over my head like Meyerowitz.


The hipsters would never cover their heads like that, nobody would be able to see how cool they were and I would be more camouflaged than ever. Mm, I might be on to something.

CCP
 

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The X100 was significant for me as well, but in a good way. Upon first seeing it, I suddenly realized that the major reason I had theretofore disliked digital cameras was their use of menus and pushbuttons. Now, however, with the X100 were all the traditional controls: shutter speed dial, aperture ring, exposure compensation dial, an optical viewfinder with illumination (not for a rangefinder patch, but for projected information in that very clever hybrid viewfinder). At that point I realized I wasn't so concerned that the method of image capture was electronic rather than film (*). I bought the X-Pro1, which was essentially identical but with the ability to change lenses. The X-T1 goes even further in bringing all the traditional controls out onto dials and knobs.

However, don't worry that you're going to see an influx of digital cameras that will make you think it's 1975 again: in today's world trends change every few years - no one but us will want a camera that's perceived as out of fashion.

(*) yet I prefer film for far too many reasons to list here
 
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mooseontheloose

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When I started reading this post I had a feeling it would be about the Fuji X100...I have to admit that the first and only digital camera I have ever bought was the Fuji X100s - I bought it for several reasons, it's good low-light sensitivity (I needed to replace slide film in low light situations), it's manual controls, optical viewfinder, the fact that I couldn't be tempted by extra lenses since I already carry too much photo gear with me, and not least, it's retro film camera styling. That said, while I like the images it produces, I probably won't get rid of it, even though I've rarely ever shot with it (I could probably count on two hands (maybe one) the number of times I've shot with it in the past 2 years) - I still prefer actual film cameras and film, even if I am still making mistakes with them. It's understandable though, that people would be attracted to digital cameras with retro styling - it gives them the feeling of shooting something that seems more authentic, even if they are not willing or able to take the plunge to do so.
 

Old-N-Feeble

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ADHD...

Concision, please. :D
 
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The X100 was significant for me as well, but in a good way. Upon first seeing it, I suddenly realized that the major reason I had theretofore disliked digital cameras was their use of menus and pushbuttons. Now, however, with the X100 were all the traditional controls: shutter speed dial, aperture ring, exposure compensation dial, an optical viewfinder with illumination (not for a rangefinder patch, but for projected information in that very clever hybrid viewfinder). At that point I realized I wasn't so concerned that the method of image capture was electronic rather than film (*). I bought the X-Pro1, which was essentially identical but with the ability to change lenses. The X-T1 goes even further in bringing all the traditional controls out onto dials and knobs.

However, don't worry that you're going to see an influx of digital cameras that will make you think it's 1975 again: in today's world trends change every few years - no one but us will want a camera that's perceived as out of fashion.

(*) yet I prefer film for far too many reasons to list here

Thanks for your comments, yeah I agree...they are great little cameras I'm sure. I do wonder what the general trendy looking cameras five years from now will look like.
 
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When I started reading this post I had a feeling it would be about the Fuji X100...I have to admit that the first and only digital camera I have ever bought was the Fuji X100s - I bought it for several reasons, it's good low-light sensitivity (I needed to replace slide film in low light situations), it's manual controls, optical viewfinder, the fact that I couldn't be tempted by extra lenses since I already carry too much photo gear with me, and not least, it's retro film camera styling. That said, while I like the images it produces, I probably won't get rid of it, even though I've rarely ever shot with it (I could probably count on two hands (maybe one) the number of times I've shot with it in the past 2 years) - I still prefer actual film cameras and film, even if I am still making mistakes with them. It's understandable though, that people would be attracted to digital cameras with retro styling - it gives them the feeling of shooting something that seems more authentic, even if they are not willing or able to take the plunge to do so.


You're quite right of course, why wouldn't they want the cooler, old-school serious camera look? My brother in law has one but I have never yet had the chance to borrow it but I am sure it's a great bit of kit.
 

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Fuji have made a remarkable turnaround from a below the radar film camera company, to a leading digital player - their cinema lenses were always stellar, with prices to match. If you look at today's best digital street photos, there's an even chance they were shot on a Fuji camera.

Although Fuji's styling cues are film rangefinder, the design detailing is all digital. Compare that with the new digital Olympus Pen F, which has gone the whole hog, replicating a slow shutter speed dial and a film rewind knob with completely different functions. What is the point?

I find my Leica M5 attracts too much attention in some situations, not so much from hipsters, but from older guys like myself who want to riff about cameras when I just want to shoot some film. There are no invisible cameras any more (except maybe surveillance), people are all too aware of their image and the uses it might be put to. An iPhone probably comes closest.
 

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Eric Rose

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You guys might like this site. https://www.mu-43.com/ You can digi yourselves to your hearts content. I don't think the retro cameras will be a gateway to the purchase of old film cameras. But it was a nifty way to slip a digi discussion onto apug lol.
 

Theo Sulphate

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You guys might like this site. https://www.mu-43.com/ You can digi yourselves to your hearts content. I don't think the retro cameras will be a gateway to the purchase of old film cameras. But it was a nifty way to slip a digi discussion onto apug lol.

Actually, the m43 zealots tick me off. Sorry that the casual mention of ANALOG features on d-cameras upset you.

Since I've got about 50 film cameras, and actually use them (as opposed to only 3 digital cameras), I'm sure I'm on the correct website.

Nice JFK quote, though.
 

blockend

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I don't think the retro cameras will be a gateway to the purchase of old film cameras.
Neither do I. I think they're a desperate attempt at product differentiation by companies who don't know which way to turn next in a contracting camera market. When I see the back of a retro digital camera with the minimalist cool of the front, I might start to "believe". Most look like a video console.
 

mooseontheloose

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I don't think the retro cameras will be a gateway to the purchase of old film cameras.

No, they're the gateway for die-hard film users to try digital.
 
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Fuji have made a remarkable turnaround from a below the radar film camera company, to a leading digital player - their cinema lenses were always stellar, with prices to match. If you look at today's best digital street photos, there's an even chance they were shot on a Fuji camera.

Although Fuji's styling cues are film rangefinder, the design detailing is all digital. Compare that with the new digital Olympus Pen F, which has gone the whole hog, replicating a slow shutter speed dial and a film rewind knob with completely different functions. What is the point?

I find my Leica M5 attracts too much attention in some situations, not so much from hipsters, but from older guys like myself who want to riff about cameras when I just want to shoot some film. There are no invisible cameras any more (except maybe surveillance), people are all too aware of their image and the uses it might be put to. An iPhone probably comes closest.


It's true, I mean Fuji...who knew? They always knew how to make great glass though right? I think they just timed it so right and have remained on track with a good roadmap and updates, you have to hand it to them really. I just bought some Fuji film from fujifilm today anyway, 400h pro instead of X2pro, thank you very much.
 
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chromacomaphoto
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No, they're the gateway for die-hard film users to try digital.

It's true that it works both ways, I think that's what Nikon were angling for with the DF really, appealing a little to both sides perhaps.
 
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chromacomaphoto
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Neither do I. I think they're a desperate attempt at product differentiation by companies who don't know which way to turn next in a contracting camera market. When I see the back of a retro digital camera with the minimalist cool of the front, I might start to "believe". Most look like a video console.


Hadn't ever really considered this angle before. It's entirely plausible that the market might have shrunk so much against the relentless onslaught of smartphone photography that dedicated camera manufacturers are open to anything that can help them stem the tide.
 

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It's true that it works both ways, I think that's what Nikon were angling for with the DF really, appealing a little to both sides perhaps.

Indeed. The Df even meters wide open with pre-AI lenses - no Nikon camera has been able to do that except those before the F2A of 1977!
 
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No, they're the gateway for die-hard film users to try digital.
No Rachelle, they aren't.

And I don't know how the talk of all these "retro-crap-digi" came to this forum.
This thread is best served in the "ethnics" forum.
 
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Indeed. The Df even meters wide open with pre-AI lenses - no Nikon camera has been able to do that except those before the F2A of 1977!
If you like so much of that "imposter df" then do the following: go to a second floor, open window and drop a Nikon F2 and a Nikon Df.
The one that survives the impact keep it for the rest of your life.
Put the other on the bin.
 

gone

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A pleasurable read, and a nice change from what I normally see here. Especially the part about "‘success consists of going from failure to failure without losing enthusiasm". While someone else said it, nice to see it included (although if you think about it for a bit it describes a really nutty perspective. If one goes from failure to failure and is still enthusiastic, something is amiss in their cognitive process. Sorta like making the same mistake over and over while expecting different results. No wonder we got into a lot of big wars.

Years ago I read in an artist's book that "failure was simply success on a level that we didn't understand yet". Like that one too.
 

Theo Sulphate

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If you like so much of that "imposter df" then do the following: go to a second floor, open window and drop a Nikon F2 and a Nikon Df.
The one that survives the impact keep it for the rest of your life.
Put the other on the bin.

I'm completely familiar with the F2; you can see that I appreciate them:

IMAG5712-1.jpg


However, I can also appreciate that Nikon has made a real effort to provide features to those who have the older lenses and who also like external controls.
 
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I know, that's why I said F2. :wink:
 

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The little toy got Fuji a market share in the UK that they had not had before the Instax series' similar success - a significant % even if niche.

The Fuji SLRs were rare birds, compared with the % of green film boxes to Kodak yellow.

Nikon and Canon must be concerned, that they have lost something.

The CanonP was their camera that out sold the Leicas to pros and hams by some %. The Nikon F ditto...

I still get stopped in the street with

'What sort of a camera is that?'

Still use a P and kit /1.8 35mm.

But the little Fuji may not have made much profit... If any...
 
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