The peak of film sales was about the year 2000, not earlier.Film was booming in the mid-seventies and onward into the nineties, especially colour neg which became dirt cheap and available everywhere.
I totally agree. My point was simply that, far from dwindling in the seventies, film sales at the time were healthy, photography was a very popular hobby and the industry was extremely competitive. The numerous photographic magazines from that period, jam-packed with advertisements for equipment, film, darkroom stuff and d&p services, attest to this fact. When film sales indeed peeked around 2000, that was largely because of the way colour negative film had become popular with general consumers, more so than among serious hobbyists.The peak of film sales was about the year 2000, not earlier.
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