Well, they sell a pro membership for 6 quid a month or more, but won't tell you what is included or why you would pay more. You can "sign up" for free, and there's some sort of for free level, but they don't account for where the income is generated to pay your 3/4 of a penny per view. Anything that makes you sign up for free, but doesn't tell you the costs AFTER you sign up, is a scam.
And paying just for an internet view is... well, it doesn't make any financial sense to me. They have to be selling something else, and something hard, to make eyeballs worth that much more than watching a video on the you tubes.
I'll stay away.