If you ever plan to use these grads for color, I'd avoid Cokin, which are not as neutral as Lee, Hitech, and the other fancier ones.
Color grads, however, while tacky for color, can be interesting for B&W. A tobacco grad can increase contrast in the sky as well as darkening it, without changing the appearance of the foreground.
While I don't think there is a big problem with flatness affecting resolution or sharpness across filter brands, coating really does make a difference for glass filters, and brass rings are good things.