Cheap Fuji?

Just an FYI.
For Canadians with Shoppers Drug Mart.
The have their brand of Fuji 400 (easypix) on sale for $4.79 for a 3 roll box of 24ex. I bought a box and compared the emulsion and it is exactly the same colour as the Superia 400 I have. Not sure if that means anything or not.
I'll shoot one and see if the edges (rebate?) say anything.
Anyone else tried this film?
Jeff

Its a fairly well known fact that Fuji supplies a lot of private labeled film worldwide.

Yes, but is it Superia or something else?
I was just posting the sale incase it was of interest to someone looking for cheap colour print film in 35mm.