I was flippiing through a recent copy of Martha Stewarts' Living (don't ask) and came across a Canon photo ad with the headline "Here's a photo that will last."
Then it says "ChromaLife 100 inks and genuine Canon photo paper, you end with...photos that can last a lifetime*."
Now the fine print...
* "Lifetime claim based on accelerated testing by Canon in dark storage under controlled temperature , humidity, and gas conditions, simulating storage in an album with plastic sleeves."
Then it goes on to say...
"Canon cannot guarantee the longevity of prints; results may vary depending on printed image, drying time, display/storage conditions and factors."
So what happens when you print one and hang it on the wall?
Then it says "ChromaLife 100 inks and genuine Canon photo paper, you end with...photos that can last a lifetime*."
Now the fine print...
* "Lifetime claim based on accelerated testing by Canon in dark storage under controlled temperature , humidity, and gas conditions, simulating storage in an album with plastic sleeves."
Then it goes on to say...
"Canon cannot guarantee the longevity of prints; results may vary depending on printed image, drying time, display/storage conditions and factors."
So what happens when you print one and hang it on the wall?